About The Position
The Digital Marketing Manager is responsible for driving digital marketing performance and serving as the business owner of Amneal's digital commerce platform Amneal Direct. This role leads digital engagement, platform optimization, analytics, and website initiatives while partnering closely with IT, vendors, and cross-functional stakeholders to enhance customer experience and support business growth.
Requirements
- Bachelor's degree in Marketing, Business, Digital Commerce, or related field.
- 5 years or more in Experience in digital marketing, eCommerce, digital product ownership, or platform management.
- Experience with enterprise eCommerce platforms such as Adobe Commerce (Magento), Salesforce Commerce Cloud, Shopify Plus, SAP Commerce, or similar.
- Experience managing website enhancements, testing, releases, analytics, and vendor relationships.
- Strong understanding of customer journeys, site merchandising, search optimization, and digital analytics.
- Experience supporting pharmaceutical, healthcare, life sciences, or other regulated-industry digital initiatives
- Proven ability to collaborate with Legal, Regulatory, Compliance, IT, and Commercial stakeholders
Responsibilities
- Own the Amneal Direct digital commerce platform from a business perspective, including platform enhancements, release planning, testing, issue resolution, and vendor management.
- Serve as the primary business partner to IT, ensuring alignment between business objectives, customer experience, and platform functionality.
- Prioritize business requirements, manage enhancement roadmaps, oversee user acceptance testing, and support release readiness.
- Lead the planning, deployment, and optimization of product websites and microsites.
- Manage relationships with platform vendors, agencies, analytics partners, and development teams.
- Develop and execute digital marketing strategies to drive customer engagement and retention.
- Manage digital campaigns, SEO/SEM initiatives, site merchandising, promotions, and customer journeys.
- Collaborate with marketing, commercial, and agency partners to deliver effective digital programs.
- Define analytics requirements, tagging strategies, KPI dashboards, and reporting frameworks.
- Analyze digital performance and customer behavior to identify opportunities for platform and campaign optimization.
Benefits
- short-term incentive opportunity, such as a bonus or performance-based award
- comprehensive, flexible and competitive benefits program
- above-market, diverse and robust health and insurance benefits
- significant 401(k) matching contribution
- employee well-being programs
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What This Job Offers
Job Type
Full-time
Career Level
Senior
