Digital Marketing Manager

Southwest Womens Oncology/Optimum•Albuquerque, NM

6d•Onsite

About The Position

Every patient and client who finds us online, books an appointment, reads a review, or opens an email is touching the digital experience this role owns. The Digital Marketing Manager will own digital strategy across all seven Optimum entities-directing paid media, managing campaigns end-to-end, optimizing conversion, and reporting performance at the executive level. This is a hands-on, high-ownership role spanning every digital channel: paid search, paid social, email, GHL, GA4, reputation, and CRO. We hire for attitude and aptitude above all else.

Requirements

4–6 years of digital marketing experience with demonstrated multi-channel ownership.
Hands-on paid media required-Google Ads/SEM, paid social, display, and programmatic.
Must be comfortable buying and placing campaigns directly.
GoHighLevel (GHL) proficiency-campaign management, analytics, segmentation, and automation.
Google Analytics 4 proficiency-tracking, reporting, goal setup, and data interpretation.
Email and automation platform expertise including audience logic and segmentation.
Reputation management platform experience (Birdeye, Podium, or similar).
Data-driven; able to synthesize analytics and present to leadership confidently.
AI tools proficiency for campaign research, brief writing, and reporting.

Nice To Haves

Healthcare marketing experience.
Agency relationship management experience.
CRO methodology and A/B testing framework experience.

Responsibilities

Buy, place, and optimize campaigns directly across Google Ads/SEM, Meta, Instagram, LinkedIn, TikTok, display, and programmatic.
Own performance accountability across all paid channels that support execution; you own the strategy.
Drive multi-entity digital strategy across all seven brands.
Design and execute A/B tests across landing pages, ads, and email.
Own conversion rate optimization-identifying friction, forming hypotheses, implementing improvements.
Lead GHL campaign strategy-audience segmentation, funnel architecture, automation, and performance optimization.
Own email campaign strategy including audience logic, segmentation, cadence, and content direction across all entities.
Own GA4 implementation and reporting across all entities.
Synthesize GA4 and GHL data into a monthly executive performance report.
Present findings to leadership with analytical precision.
Own reputation strategy across all entities-Birdeye, Podium, and comparable platforms.
Build review acquisition programs.
Monitor sentiment and escalate risks to leadership.