Digital Marketing Manager

Twenty-Nine Palms Band of Mission Indians•Coachella, CA

11d•Onsite

About The Position

This position is responsible for managing all digital advertising operation activities and initiatives. In addition, we strive to deliver our Five Star Experience to Guests and fellow Team Members. This includes being committed to our Service Promise: We are the Twenty-Nine Palms Band of Mission Indians Team, where your experience is top priority. Every person and detail matters.

Requirements

Bachelor’s degree with five (5) years’ experience in Digital Strategy and Implementation.
Experience with Google Suite Products.
Experience with Social Media and Digital Advertising Analytics.
Five (5) years (or equivalent) Supervisory/Management experience.
Experience in building compelling, and analytical stories using tools like PowerPoint, Excel, Word.
Must pass periodic random drug screens.
Must be able to pass background suitability investigation.
Must obtain a Tribal Gaming License.
Must obtain all other applicable certifications and licenses.
Must provide proof of eligibility to work in the United States within 72 hours of employment.

Responsibilities

Provide outstanding customer service to guests and all other employees by exceeding our mission statement.
Lead by example and carry out our Five Star Experience to Guests and all Team Members by fulfilling our Mission Statement, Service Promise and following department service standards. This entails consistency performing our service expectations of: Welcoming, Proactive, Seamless, Personalized and Valued.
Continually coach and support Team Members to ensure they have the skills, tools and resources to successfully complete their jobs, including the delivering of the Five Star Experience expectations.
Develop and manage digital advertising plans to meet the organization’s objectives across all digital channels and enterprises.
Work with clients to understand their business and translate into a results-oriented advertising plan that is optimized and analyzed for maximum effectiveness.
Maximize all digital channels across enterprises to create a competitive advantage, drive revenue and brand awareness.
Define, develop and manage digital driven advertising for all Tribal enterprises to meet specific business objectives.
Lead end to end digital campaign strategies in support of various partners & organizational priorities.
Create data driven & performance focused reporting to support digital channel management, capabilities enhancements and campaign analysis.
Establish digital forward strategy and oversee implementation with internal and external partners.
Analyze defined KPIs for optimization, report business results, and develop digital strategy recommendations.
Define new business opportunities and supporting capabilities needed to create a competitive advantage.
Leverage the Tribe’s multi-channel digital universe to gain competitive advantage.
Conduct website optimization tasks and oversee keyword optimization.
Deep interest in digital and emerging technology to solve digital problems and drive outcomes via best-in-class tools (eCommerce, AI, automation, process improvements, etc.).
Manage ambiguity by being flexible and providing clarity for internal and external partners and clients.
Maintain in-depth knowledge of products, solutions, competition, customer, industry trends and digital trends.
Conduct research and report on new markets, trends and opportunities to fit business objectives.
Excellent written and verbal communication skills, including being able to synthesize data, develop recommendations and communicate them in layman terms for stakeholders.
Responsible for creating landing pages and implementing keyword optimization plans.
Ability to define areas of potential value through user, market, and industry research
Effective relationship builder with the ability to partner cross-functionally and work effectively with various levels of the organization
Comfort with ambiguity and an ability to learn quickly and thrive in a dynamic environment.
Maintain excellent communications with all Directors and Supervisors.
Implements approved departmental policies and procedures.
Ensure the budget for the department is monitored and adhered to by implementing effective processes and procedures.
Prepare necessary data for the budget in area of responsibility.
Keep abreast of competitive changes including industry trends and local competitive set.
Develop, maintain and nurture a positive work environment.
Responsible for maintaining a disciplined environment and implement practices that promote safety, quality and productivity.
Help coordinate and supervise training, assignments and development of subordinates.
Ensure compliance with all Minimum Internal Control Standards (MICS) as well as all Tribal Internal Control Standards (TICS).
Present a positive image of the Tribal organization to its guests and vendors and to assist them as required.
Must follow all safety policies and procedures and attend all scheduled safety meetings and training as a condition of employment.
Able to make difficult decision in a fair and honest manner.
Strong verbal and written communication skills.
Perform any other duties that may be assigned from time to time.
Manage directly and indirectly all employees of the digital team in the Advertising Department.
Adhere to the Tribal organization’s policies, procedures and applicable laws.
Responsible for the overall direction, coordination, and evaluation of this unit.
Carry out supervisory responsibilities which include but are not limited to: interviewing and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.