Product Marketing Manager, Seller Acquisition and Education (SAE)

Amazon • Arlington, VA

2d • Onsite

About The Position

We’re looking for a motivated, customer-obsessed, analytical Digital Marketing Manager to join our dynamic multi-functional seller marketing and design organization focused on driving the awareness, consideration, and activation as you help to recruit new third-party (3P) sellers to sell with Amazon (sell.amazon.com). A strategically important part of our charter is driving new seller acquisition through digital marketing, specifically search engine marketing (SEM). The Digital Marketing Manager will design, test, and scale best-in-class digital campaigns, cross-sharing best practices and insights with Global teams. This role is primarily responsible for managing paid search campaigns, executing experiments, and optimizing based on performance analysis and impact assessments. In addition, they will also be a key contributor on special projects and strategic initiatives across channels, including testing into white space opportunities. The ideal candidate will be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (creating and managing campaigns with marketing tools, analyzing customer engagement data, and solving problems).

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels

Nice To Haves

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Demonstrated experience leveraging generative AI tools to enhance workflow efficiency and productivity, with the ability to craft effective prompts and critically evaluate AI-generated outputs in a professional setting
• Experience identifying opportunities to integrate AI solutions into products and services to drive business value

Responsibilities

• Manage paid search campaigns to drive new seller acquisition, and test into white space demand gen opportunities
• Own the paid media experimental testing design to uncover key insights and inform future campaigns
• Build and execute campaigns, report on individual campaign results and bigger picture trends
• Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics, including ROI
• Document best practices in execution and reporting that will serve as a model for partner teams
• Collaborate closely with technical, business, finance and design teams, as well as coordinate with other cross Amazon performance marketing professionals
• Proactively evaluate and recommend optimizations/experiments for driving customer acquisition
• Measure and analyze channel performance to drive downstream impact

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed