Marketing Manager, Customer Acquisition

MarketWise • Baltimore, MD

15h

About The Position

MarketWise Publishing Group is aggressively growing its in-house marketing team and is looking to hire a bright, energetic, hardworking and intellectually curious digital media buyer. This is a highly visible opportunity to take an important role in growing the subscriber base. This role will work closely with the existing team of online marketers and copywriters in a fast-paced, fun, and rewarding environment. The ideal candidate will have extensive digital media buying experience, a well-rounded marketing background, strong analytical abilities, and a desire to learn and continue to grow as a marketer. MarketWise started in 1999 with one brand and the simple idea to publish intelligent, independent, insightful, and in-depth investment research and treat the self-directed investor the way they would want to be treated. Since its inception, the company has evolved significantly, expanding into a comprehensive suite of diversified investment research products and solutions from various financial research companies. Today, MarketWise subsidiaries offer research across various platforms, including desktop, laptop, and mobile devices. They offer a comprehensive portfolio of high-quality, independent, and spirited investment research, as well as several software and analytical tools, on a subscription basis. MarketWise’s editors cover a broad spectrum of investments—ranging from commodities to equities, to distressed debt and cryptocurrencies—offering 100+ products on multiple platforms through 6 customer-facing brands. At MarketWise, they thrive on new ideas and the entrepreneurial spirit, always looking for new people, explorers, and innovators.

Requirements

• 5+ years of experience managing self-serve digital advertising platforms (Google Ads, YouTube, Meta Ads, Criteo, Taboola and more)
• Good understanding of the direct response space
• Must be familiar with campaign KPIs – CTRs, CPA, CPC, CPM, etc.
• Goal-driven with a focus on analytics and data
• Experience in various digital marketing roles with demonstrable results
• Strong creative instincts and a passion for testing and optimizing
• Excellent verbal, written, and communication skills, along with strong interpersonal skills
• Must be proactive in getting projects started and following them to completion
• The ability to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently is a must

Nice To Haves

• Experience using AI creative tools to generate video and image ads is a plus
• An interest in personal finance and investing is a plus, but not required

Responsibilities

• Set-up, launch, and manage external marketing campaigns across different self-serve advertising platforms
• Continuously test, optimize, and scale campaigns using data-driven insights
• Own performance metrics, reporting, and optimization to consistently improve ROI and outcomes
• Work closely with copywriters to generate and test new top-of-funnel ideas.
• Work collaboratively with other marketers and media buyers to meet customer acquisition goals

Benefits

• Be part of a high-performing, innovative team at the cutting edge of marketing.
• Work on exciting projects that allow you to showcase your skills and make a direct impact.
• A creative, fast-paced environment
• Competitive salary range between $90,000 - $100,000, commensurate with experience.
• Comprehensive benefits package including health, dental, and vision insurance, 401k match, and 12 paid company holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 1-10 employees