Lifecycle Marketing Manager - Acquisition

Boulevard

1d • $86,500 - $129,000 • Remote

About The Position

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.
Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.
We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.
Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.
Come do the best work of your life at Boulevard.
As a Lifecycle Marketing Manager focused on acquisition, you’ll own how prospects move from initial interest to becoming sales ready. This role is centered on non-paid demand creation and lifecycle nurture, ensuring that every prospect who engages with Boulevard is thoughtfully guided toward booking time with Sales and ultimately becoming a customer.
You’ll partner closely with Sales, Enablement, RevOps, Events, Content, and Product Marketing to design and execute top of funnel and mid funnel lifecycle programs that turn awareness into intent. From event follow up and content downloads, to inbound interest and ABM support, you’ll define the nurture strategies that connect marketing touchpoints to revenue outcomes.
You’ll be a strategic owner of our prospect lifecycle systems, working closely with Ops and Data to ensure our programs are targeted, measurable, and scalable. This role is ideal for someone who enjoys shaping strategy, building journeys across channels, and collaborating cross-functionally to drive pipeline impact.

Requirements

• A strong interest in demand creation and prospect engagement, with a customer-first mindset
• 3+ years in lifecycle marketing, demand marketing, or growth adjacent roles (preferably in SaaS)
• Proven experience building and optimizing lead nurture programs that drive demo bookings and sales readiness
• Strong technical fluency with Marketo and segmentation logic
• Working knowledge of Salesforce and lead lifecycle concepts, with the ability to partner closely with Sales and RevOps
• Ability to independently manage multiple initiatives across cross-functional teams, while maintaining attention to detail
• Excellent execution and measurement skills with confidence in creating, launching, and scaling campaigns from end to end

Nice To Haves

• Experience supporting sales-led growth or B2B SaaS acquisition motions
• Familiarity with event-driven nurture, ABM programs, or content-led demand strategies
• Experience partnering with RevOps or Data teams to define lead stages, scoring, or reporting
• Background in experimentation, funnel optimization, or lifecycle analytics

Responsibilities

• Design and execute multi-channel lifecycle programs (email, SMS, direct mail, outreach) that nurture prospects from first touch through sales readiness
• Own TOFU and MOFU lifecycle strategies that support demo booking, lead qualification, and pipeline creation
• Partner with Sales and RevOps to define lead stages, nurture paths, and handoff moments that align with sales outreach and follow-up
• Collaborate with Events and Field Marketing on post-event and post-tradeshow nurture strategies to convert interest into sales conversations
• Translate content engagement (downloads, webinars, guides) into actionable lifecycle programs that progress prospects through the funnel
• Support ABM initiatives through targeted nurture and sales-aligned messaging for high-value accounts
• Work closely with Ops, Data, and Engineering to align lifecycle programs with CRM and data infrastructure (Salesforce, Marketo, LeanData, Snowflake, etc)
• Establish and maintain a scalable lifecycle architecture that supports automation, segmentation, experimentation, and performance measurement
• Analyze funnel and campaign performance to optimize messaging, timing, and conversion across prospect touchpoints
• Collaborate closely with your lifecycle counterparts (onboarding, adoption, and expansion) to ensure a cohesive end-to-end lifecycle experience

Benefits

• We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.
• Take a break whenever you need with our flexible vacation day policy.
• Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.
• Family planning resources and specialized support programs.
• Equity: get ahead on the ground floor and grow with Boulevard.
• Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed