Digital Marketing Manager

Curio

23d

About The Position

At Curio Wellness, we empower people to thrive by adapting plant nature to human nature. We are committed to transforming the conversation around cannabis, fostering a deeper understanding of its benefits, and ensuring that every product we offer meets the highest standards. The Digital Marketing Manager will develop and execute comprehensive digital marketing strategies for the Curio Wellness brand and our retail dispensaries in Maryland and Missouri. This role will build brand awareness, engage consumers, convey our product narratives, and drive traffic to our dispensary locations. The role oversees all CRM for the Curio Wellness brand and our retail dispensaries and will develop strategies and tactics to leverage our audiences in innovative and compelling ways. The objective of this role is to build and engage the Curio and retail audiences, grow product market share, drive traffic, and generate demand to achieve the company’s revenue goals. The Digital Marketing Manager will lead the optimization and growth of our owned digital channels, including email, website, app, and will collaborate with the Social Media Manager on organic social channels.

Requirements

5+ years working experience as Digital Marketing Manager in B2C cannabis, CPG or retail environments
Strong working knowledge of CRM tools such as Alpine, Klavio or similar
Proven ability to develop strategic recommendations and present to leadership
Experience in identifying and deploying to target audiences and devising effective campaigns
The ideal candidate will embrace a mindset of Extreme Ownership, taking full responsibility for their contributions and driving positive outcomes.
Excellent understanding of the full digital marketing mix
Specific experience in email marketing strategies, evaluating and optimizing performance
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Ability to change priorities quickly and effectively
Flexible mindset and desire to jump in where needed
Deep knowledge of the latest trends and digital marketing best practices
Cannabis industry experience strongly preferred
Must be 21 years old.
As a condition of employment, all Curio Wellness employees must comply with the State of Maryland requirements which includes providing a copy of your fingerprints in the required format and consenting to an FBI Background Check.
As a condition of employment, all Curio Wellness employees must comply with the State of Missouri requirements which include providing a copy of your fingerprints in the required format and consenting to an FBI Background Check.

Nice To Haves

Degree in marketing or a related field

Responsibilities

Develop and implement digital marketing strategies aligned with our brand positioning and business objectives
Manage all digital marketing channels, including website, email, SMS, and digital advertising
Create compelling content tailored to different platforms while ensuring compliance with state cannabis marketing regulations
Build powerful customer acquisition activities to grow the size of our addressable ecosystem
Oversee SEO/SEM strategies to improve website visibility and drive organic traffic
Plan and execute digital campaigns for product launches, promotions, and brand/dispensary events
Build scalable processes for digital customer communications to create leverage as we grow our footprint
Analyze campaign performance and provide actionable insights to optimize marketing efforts
Collaborate with the retail operations team and retail Marketing Managers to align marketing initiatives with local market needs
Manage relationships with marketing vendors, agencies, and technology partners
Manage and optimize our presence on key cannabis platforms, Leafly, Weedmaps, and Jane.
Stay informed about cannabis marketing regulations in the states where we operate
Develop and manage digital marketing budgets to maximize ROI
Map out email strategy and measure performance, making strategic recommendations for improved engagement
Develop and execute digital growth strategies such as display ads, targeted programmatic campaigns, and co-marketing executions with 3rd party dispensaries
Lead, develop, and execute original, channel-specific content strategy across our owned and paid media
Monitor digital media trends, tactics, and tools to provide recommendations that help maintain brand relevancy and industry leadership.