Digital Marketing Manager

Advanced Drainage Systems•Hilliard, OH

36d•Onsite

About The Position

Advanced Drainage Systems is a leading manufacturer of stormwater and onsite septic wastewater solutions, committed to sustainability and innovation. With a vast manufacturing and distribution network, we deliver high-quality products across multiple industries while recycling over half a billion pounds of plastic annually. At ADS, we foster a culture where diverse perspectives drive better ideas, ensuring every employee feels valued, heard, and empowered to make an impact. We are looking for a Digital Marketing Manager to join our team! In this role, you will plan, develop, and execute web, social, and online strategies to make ADS a digital leader in the stormwater space. If you are passionate about digital marketing and have strong storytelling and analytical skills, we would love to hear from you!

Requirements

Bachelor’s degree in marketing, technology, or related field; MBA preferred.
7-10 years of experience in digital marketing or related field.
CMS experience (Sitefinity a plus).
CRM experience (Salesforce preferred).
Marketing Automation experience (Pardot preferred).
Digital Asset Management (DAM) experience.
Product Information Management (PIM) experience.
Expertise in digital analytics (tagging, attribution, dashboard development).
Knowledge of website analytics tools.
Ability to travel up to 25%.

Nice To Haves

Strong storytelling capabilities.
Data-driven with analytical skills.
Ability to parse data, draw conclusions, and pivot if necessary.
Proven success in cross-collaboration with stakeholders.
Understanding of UX/CX and its impact on the digital landscape.
Experience in developing digital strategy and programs with measurable ROI.
Executing, measuring, and optimizing digital marketing campaigns.
Project management skills and ability to juggle multiple projects.
Strong attention to detail.
Experience with A/B testing and multivariate experiments.
Visual content marketing experience.
B2B experience.
Collaborative personality and ability to align with others.
Highly motivated and results-oriented.
Strong project management and strategic planning skills.
Effective presentation skills.
Forward-thinking leadership style.
Excellent organizational skills.
Hands-on approach and ability to operate under pressure.
High ethical and moral standards.
Analytical ability to derive insights from data.
Approachable and candid.

Responsibilities

Build infrastructure to support ADS Digital Transformation.
Integrate systems to create a cohesive customer experience.
Lead and advocate for digital marketing.
Evaluate software and trends to benefit the business.
Collaborate with internal teams, external agencies, and vendor partners.
Optimize digital campaigns using email, SEO/PPC, social, etc.
Create marketing content to promote products/services/sustainability.
Implement marketing automation capabilities to drive engagement, loyalty, and sales.
Develop a full view and attribution and ROI model using digital and social analytics.
Create dashboards and infographics for actionable insights.
Measure and report performance of digital marketing campaigns against goals (ROI and KPIs).