Digital Marketing Manager, Home & Specialty Product Marketing

GEICO•New York City, NY

1d•Onsite

About The Position

Within Product Marketing at GEICO, the digital funnel is where marketing investment either converts or doesn't. This role exists to understand exactly why — and to fix it. The Digital Marketing Manager, Product Marketing analyzes performance across owned digital channels and the online funnel, identifying where conversion is breaking down, diagnosing root causes, and partnering with Engineering on experiment design and testing to drive improvement. A core part of the role is owning the full ad-to-application view: connecting how traffic from performance media and organic channels behaves on-site, understanding the Martech and measurement ecosystem that enables that view, partnering with SEO/AEO on discoverability and on-site optimization, and working with Creative on landing page optimization. The output is a single, coherent picture of the digital funnel — and a prioritized, cross-functional agenda for improving it. The role is also hands-on day to day: making page-level content and layout edits directly in the CMS in close collaboration with Creative, SEO and Engineering. This role requires someone with proven, hands-on experience in digital analytics and conversion optimization — not just familiarity with the tools, but a track record of diagnosing funnel problems, understanding how Martech and measurement systems shape the data, and driving measurable improvement through experimentation and cross-functional partnership.

Requirements

5+ years in digital analytics, conversion or funnel optimization, or a related quantitative role, with a proven track record of diagnosing funnel problems and driving measurable improvement
Proficiency in data visualization tools (Power BI or similar) and hands-on experience manipulating large datasets using SQL, Snowflake, or Python
Working knowledge of martech platforms, tagging, tracking, attribution, and data flows, with the ability to partner with Analytics and technical teams to improve measurement quality
Experience analyzing marketing channel and traffic data (paid media, organic, affiliate) and connecting it to on-site performance and conversion behavior
Experience partnering with Analytics, channel owners, Engineering, Creative, and Product Marketing to translate performance findings into shared optimization plans
Experience partnering with Creative on landing page testing using data to inform creative direction
Comfortable working hands-on within a CMS (e.g., Adobe Experience Manager, WordPress, Contentful, or similar) to make page-level content and layout edits alongside Creative and Engineering
Experience partnering with SEO teams on technical and content optimization; familiarity with emerging AEO considerations is a plus
Ability to synthesize technical data into clear, executive-ready stories and recommendations
Bachelor's degree in Business, Data Analytics, or a related quantitative field

Nice To Haves

Experience in insurance, financial services, or another high-consideration consumer category where the path from ad click to completed application is long and complex
Direct experience with tagging, tracking implementation, and experiment setup in partnership with Engineering
Familiarity with answer engine optimization (AEO) and how it differs from traditional SEO in influencing discoverability

Responsibilities

Review the online funnel end-to-end — from ad click through completed application — to identify gaps, drop-off points, and conversion opportunities
Independently analyze site, funnel, and business performance using analytics tools and operational data
Identify trends, diagnose root causes, and distinguish between experience issues, traffic quality issues, and execution issues
Communicate the expected impact of marketing investment changes on site metrics, giving stakeholders a clear before/after view
Understand traffic composition by marketing channel (paid search, paid social, affiliate, organic) and how each channel's traffic behaves on-site
Translate channel-level spend and traffic characteristics into expected site performance benchmarks by source
Surface where upstream channel quality and downstream site metrics tell different stories, and propose experience optimizations tied to how different traffic sources actually behave
Work closely with Marketing Analytics and channel owners to understand campaign optimizations, traffic mix changes, and their downstream impact on funnel performance
Partner with SEO/AEO teams to align on-site content, structure, and technical performance with organic search and answer-engine discoverability goals
Analyze landing page performance by traffic source and campaign, identifying where messaging, layout, or performance is limiting conversion
Partner with Creative and Engineering to test and refine landing page concepts, translating performance findings into clear briefs and iteration recommendations
Make hands-on updates directly in the CMS — copy, imagery, and page-level layout changes — in collaboration with Creative and Engineering; this is working-level execution, not ownership of CMS strategy, architecture, or governance
Partner with Engineering to design, scope, and prioritize experiments aimed at improving funnel and conversion performance
Maintain visibility across all active site experiments — tracked, monitored, and read out consistently
Generate and follow the data to propose UX and funnel testing that improves the quote and application experience
Serve as a daily power user of dashboards (Power BI or similar), using them to understand funnel health, traffic performance, SEO/AEO, and experiment status at both a macro business level and a micro diagnostic level
Leverage SQL, Snowflake, or similar platforms to construct BI reports and uncover digital conversion gaps
Understand the martech stack, tagging, tracking, and data flows well enough to identify measurement gaps, partner on fixes, and ensure funnel reporting reflects how the customer experience actually works
Communicate performance insights and recommendations clearly to leadership, translating technical findings into business-ready narratives
Act as a connector across Analytics, channel owners, Engineering, Creative, SEO/AEO, and Product Marketing to align insights, priorities, and optimization plans