Digital Marketing Manager - Consumer Acquisition

Ceresti Health

5d•Remote

About The Position

Ceresti is the nation's leading dementia management provider, purpose-built to activate family caregivers through personalized education, coaching, and tech-enabled monitoring. As Ceresti scales its dementia management program nationwide, this role is responsible for finding and bringing caregivers into the program with rigor, empathy, and speed. This is a performance-driven role focused on consumer acquisition, owning paid media, funnel optimization, and lifecycle marketing end-to-end. The individual will be accountable for caregiver acquisition cost, enrollment velocity, and the channel mix. They will report to the Director of Marketing and partner with Client Success, Product, and Operations teams, building the digital acquisition function from the ground up. This role requires both expertise in performance marketing metrics like CAC and empathy for families experiencing difficult life events.

Requirements

4–7 years of hands-on healthcare digital marketing experience with a clear focus on direct-to-consumer performance marketing.
Creativity and proven success with precision marketing adjacent experience.
Proven track record managing paid media budgets of $500K+ annually with documented CAC, ROAS, or conversion outcomes.
Deep, current expertise in agentic AI marketing, Meta Ads Manager, Google Ads, and at least one programmatic or emerging channel.
Hands-on fluency with GA4, attribution platforms, and modern marketing analytics.
Experience building landing pages and conversion flows.
Experience operating email/SMS lifecycle platforms (Klaviyo, Customer.io, HubSpot Marketing Hub, or equivalent).
Comfort with ambiguity and shifting priorities in a startup environment.
Demonstrable ability to balance rigor and empathy, taking both numbers and people seriously.

Nice To Haves

Healthcare DTC experience, particularly with Medicare-age consumers, family caregivers, or chronic condition populations.
HIPAA-adjacent marketing experience and familiarity with healthcare compliance constraints.
Experience marketing to caregivers, adult children of aging parents, or aging-in-place audiences.
Familiarity with healthcare value-based care, Medicare Advantage, or CMS program contexts.
Background in startup environments where you built something from zero to scale.

Responsibilities

Plan, execute, and optimize paid campaigns across Meta, Google, programmatic display, and emerging channels (CTV, native, audio).
Manage a six-figure annual paid media budget with full P&L accountability, owning CAC targets, channel ROI, and quarterly forecasts.
Build, test, and iterate creative concepts (copy, imagery, landing page variants) in partnership with the Director of Marketing.
Build and continuously optimize landing pages, lead capture flows, and the caregiver enrollment funnel.
Own the A/B testing roadmap across creative, audience, and funnel stages, codifying successful strategies into a repeatable playbook.
Partner with engineering and operations to instrument tracking, attribution, and analytics infrastructure (GA4, server-side tagging, consent management).
Design and operate email and SMS nurture sequences to move caregivers from interest to enrollment to activation.
Build cohort-based lifecycle programs to support caregiver retention and program engagement.
Partner with the clinical team to ensure messaging reflects the lived reality of family caregiving.
Build the weekly and monthly performance reporting cadence, including CAC, LTV, channel mix, cohort behavior, and funnel health.
Translate data into actionable recommendations for leadership and communicate the story behind the numbers.
Maintain Medicare compliance and HIPAA-conscious data hygiene across the marketing stack.
Support B2B demand generation as a secondary motion, including LinkedIn campaigns, ABM tactics, and conference follow-up flows.
Ensure brand consistency in all consumer-facing executions.