Acquisition Manager (Marketing)

IONOS EN•Philadelphia, PA

1d•Hybrid

About The Position

At IONOS, the leading European provider of cloud infrastructure, cloud services and hosting services, you will work together with a wide range of teams. We are characterized by open structures, a friendly working culture and flat hierarchies with a strong team spirit. We firmly believe that work and fun are compatible, and offer you the right environment for this. Our constant growth means that we are always looking for new colleagues. Become part of IONOS and grow with us. About IONOS IONOS is one of Europe's largest web-presence and cloud providers, giving millions of customers the tools to build and grow their online presence. In North America — the US, Canada, and Mexico — we're the challenger: competing to become the clear alternative to the largest incumbents, and taking share as we grow. The US Commercial team's mandate is to grow IONOS in North America by finding and scaling new, high-efficiency customer-acquisition channels. That means building creative, launching fast, measuring everything, and doubling down on what works — with very short loops from the ad unit to the conversion. Our core web and marketing platform is run by central teams in Germany; the US pod localizes and executes quickly on top of it. The role: You'll own US customer acquisition efficiency. Concretely, you own the number: CAC and new-customer inflow. You'll do it by owning the entire journey from the ad unit to the conversion — creative, channel, landing page, offer, and measurement — and by opening and scaling new channels the US hasn't fully tapped: TikTok, Meta, Instagram, YouTube pre-roll, podcast, CTV, and creator/affiliate. This is the senior seat in a small pod. You'll set the pace, run daily optimization loops, and informally coach two early-career teammates. You're hands-on — a builder and buyer. About IONOS IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide. With its Web Presence & Productivity portfolio, IONOS acts as a 'one-stop shop' for all digitalization needs: from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools. In addition, the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve.

Requirements

3–6 years in performance/growth marketing, ideally direct-to-consumer / eCommerce or affiliate.
Owned a paid budget and been measured on efficiency.
Owner mentality. Treat the budget like it's your own money and the outcome like it's your own business.
AI-first operator. Already use LLMs and generative/creative tools to produce, analyze, and optimize at a pace that used to require a team.
Full-funnel fluency. Comfortable across creative, channel buying, landing pages, offers, and analytics — and can go deep in an ad account and a spreadsheet.
Player-coach. Hands-on yourself, but able to raise the bar for early-career teammates and serve as a sounding board.
Matrix-comfortable. Can get things done across teams and time zones without formal authority.
Open and eager to work in our Center City Philadelphia office at least 3X a week.
Welcome the opportunity to travel internationally on occasion to meet global colleagues, learn and share ideas.

Responsibilities

Own the CAC/inflow number. Move blended CAC toward target while hitting inflow goals, channel by channel.
Own the full ad-unit-to-conversion loop. Brief and produce creative (image, video, carousels), set up and buy channels, coordinate landing pages and offers, and measure impact end to end.
Own new-channel build-out. Stand up and scale TikTok, Meta, IG, YouTube pre-roll, podcast, CTV, and creator/affiliate with short, disciplined test loops.
Own an AI-first production and analysis engine. Use generative AI for creative and copy, and LLMs/analytics for daily optimization — operating with the leverage of a whole pod.
Drive our creator-marketing motion: scripting/storytelling, briefing creators, and turning their output into testable paid assets.
Partner with central German teams as you would with an agency and with the Website A/B PO on landing pages and conversion.
Informally coach two early-career teammates.
Set the pace and run daily optimization loops.
Collaborate to resolve problems when they arise.