Digital Marketing Lead

Cornerstone Building Brands•Cary, NC

23h•$90,000 - $110,000•Onsite

About The Position

The Digital Marketing Lead is a vital member of the brand and demand marketing team, reporting directly to the Digital Marketing Manager. This role requires a dynamic individual who will be responsible for executing key digital marketing activities to drive brand awareness, demand generation and customer engagement. The Digital Marketing Lead will play a crucial role in enhancing the company's online presence, optimizing digital advertising campaigns, maintaining the digital experience and website, and managing various digital marketing projects. The ideal candidate should have a strong understanding of SEO and SEM, PPC and digital advertising programs, WordPress CMS, lead generation, nurturing and management, QA and testing, online reputation management, and social media.

Requirements

Bachelor's degree or equivalent highly relevant experience in marketing, communications, or a related field
3-5 years of experience in digital marketing, with a strong focus on executing and managing various digital campaigns and strategies
Proficiency in using digital tools and programs for advertising, analytics, and content management systems
In-depth knowledge of the WordPress CMS, ensuring seamless experiences for customers across different channels
Experience utilizing social media platforms and management systems for demand generation programs
Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
Strong analytical skills to analyze data, identify trends, and optimize digital marketing activities
Familiarity with SEO and SEM best practices to improve organic search rankings and drive targeted traffic
Experience in coordinating and optimizing PPC campaigns to achieve business goals.
Solid understanding of lead nurturing and management techniques
Ability to communicate effectively with internal stakeholders and work collaboratively as part of a team
Must be at least 18 years of age to apply.

Nice To Haves

Strong understanding of SEO and SEM, PPC and digital advertising programs, WordPress CMS, lead generation, nurturing and management, QA and testing, online reputation management, and social media.

Responsibilities

Execute and optimize all digital marketing activities including PPC, SEO, Paid Social, Websites, Visualizers, Marketing Automation to drive demand, increase brand visibility and maximize ROI
Implement and manage top-of-funnel digital advertising campaigns to target and attract potential customers
Coordinate pay-per-click (PPC) advertising and SEO efforts with assisting agencies and monitor performance to maximize ROI
Assist with owned and third-party eCommerce initiatives as needed.
Maintain the brand's digital experience and websites to ensure a seamless user experience, including the execution of content and PDP updates via WordPress
Organize and perform quality assurance (QA) and user acceptance testing (UAT) to ensure accuracy and functionality of digital marketing assets
Collaborate with the corporate digital marketing team to continuously improve our websites, including enhancements and troubleshooting of website errors and bugs
Execute lead generation, nurture and communication campaigns in collaboration with brand and channel teams, utilizing email marketing best practices that follows and nurtures customers through the purchasing cycle
Oversee the organization of leads within marketing automation platforms
Organize assets, emails and campaigns within the Eloqua system for easy navigation
Evaluate the effectiveness of digital campaigns and make data-driven recommendations for improvements
Stay up to date on industry trends, digital tools, and best practices to drive innovation and continuous improvement
Monitor website usage / activity, campaign effectiveness for digital activities and marketing automation that are aligned with BU KPIs
Lead the buildout of on-demand dashboards that allow for real time viewing for KPIs and metrics for agile decision making
Deliver monthly performance reports
Recommend optimizations and pivots to all digital activities based on reporting