Digital Marketing Lead

David Suzuki Foundation•Vancouver, BC

15h•Hybrid

About The Position

The David Suzuki Foundation (DSF) is seeking an experienced Digital Marketing Lead to join our Communication and Engagement team. This new role reports to the Senior Manager, Communications, and collaborates with teams and individuals across the organization. The primary focus of this role is to build organizational capacity in digital marketing best practices, technical marketing operations, and performances measurement, while aligning digital marketing initiatives to the Foundation’s forthcoming new strategic plan to maximize impact. We’re looking for a leader who combines technical fluency with strategic vision – someone passionate about driving cross-functional collaboration, audience growth, and systems change through climate, nature, environmental justice, and fundraising campaigns.

Requirements

2+ years of experience managing people, vendors, budgets and complex cross-functional projects, ideally within advocacy, campaigns or mission-driven organizations.
5+ years of progressive experience developing and executing integrated digital marketing strategies, including technical implementation, analytics oversight and performance optimization.
Demonstrated experience leading digital transformation or capacity-building initiatives within complex organizational environments.
Strong strategic judgment and systems thinking in digital engagement; demonstrated ability to make timely, data-informed decisions grounded in research, analytics and collaboration.
Deep understanding of marketing strategy, audience lifecycle management and performance measurement frameworks.
Proven ability to design and lead structured strategy development, prioritization and roadmap processes across diverse interest holders.
A transparent, emotionally intelligent and relational leadership style that builds trust and psychological safety; experience coaching and developing high-performing diverse teams.
Demonstrated expertise in change management, including guiding teams through ambiguity, structural evolution and process redesign.
Strong technical fluency in digital marketing tools, analytics platforms, marketing automation systems and paid media environments. Technical certifications are an asset.
Commitment to environmental and social justice principles, including operationalizing JEDI values in strategy, messaging and audience engagement.
Excellent written, oral and interpersonal communication skills in English; Conversational abilities in French is considered an asset.
Highly organized, adaptable and capable of balancing multiple priorities in a dynamic environment.
Experience with public interest advocacy in a Canadian and/or Indigenous context.

Nice To Haves

Conversational abilities in French
Technical certifications

Responsibilities

Lead cross-functional collaboration between internal interest holders, campaign teams and external partners to map audience journeys, define conversion pathways and establish measurable organizational goals and KPIs aligned to the strategic plan.
Develop and operationalize integrated multi-channel marketing strategies across web, email, social, paid media and emerging platforms, ensuring brand consistency, technical alignment and optimized user experience.
Partner with team leaders to embed digital marketing strategy into advocacy, fundraising and engagement planning cycles ensuring synchronized calls-to-action.
Oversee the organization’s communications and engagement calendar (in collaboration with other team leaders), ensuring advocacy, fundraising, engagement and awareness initiatives are strategically sequenced and performance-optimized.
Conduct ongoing audits of DSF’s digital marketing strategies, products and campaign performance; implement process improvements and scalable frameworks to increase efficiency and impact.
Champion a culture of experimentation, iterative testing (A/B and multivariate) and dissemination of best practices across teams.
Lead the Foundation’s digital analytics strategy in collaboration with the Digital Products team, defining data governance standards, managing architecture and tracking performance dashboards across platforms.
Translate complex analytics into actionable insights, strategic recommendations and executive-level reporting to inform decision-making and resource allocation.
Leverage audience segmentation, behavioural data and user research to refine targeting, improve engagement and increase retention and conversion rates.
Develop and optimize paid social, search and digital advertising strategies, including programmatic and performance-based media buying; test and scale new channels based on ROI analysis.
Refine SEO/AEO strategy and technical site optimization in partnership with the Communications and Digital Products teams to improve discoverability, authority and conversion performance.
Apply data-driven research methodologies to grow the Foundation’s community of supporters, subscribers, and donors through acquisition, engagement and lifecycle marketing strategies.
Cultivate a digitally-mature organizational culture by facilitating knowledge-sharing, technical upskilling and change management initiatives across teams.
Lead teams through structural and cultural evolution by implementing clear workflows, governance frameworks and collaborative decision-making processes.
Monitor emerging industry trends, marketing products, platform risks and regulatory changes; proactively identify opportunities and mitigation strategies.
Ensure the Foundation’s forthcoming strategic and engagement plans — and core values such as Indigenous allyship, justice, equity, diversity and inclusion — are operationalized within digital marketing strategy, content frameworks and campaign execution.
In collaboration with the Digital Products and Communications teams, leverage qualitative and quantitative audience research to design inclusive digital experiences that elevate diverse perspectives (particularly those of traditionally underserved groups), foster meaningful interaction and strengthen environmental justice movements.
Other tasks and responsibilities as assigned.