Urban Outfitters Digital Marketing Intern

Urban Outfitters•Philadelphia, PA

8d•Onsite

About The Position

Urban Outfitters is looking for a Digital Marketing Intern to join us for the Summer. As a Digital Marketing Intern, you’ll assist in the execution and optimization of paid media campaigns across platforms like Google, Meta, TikTok, and affiliate networks. You’ll help track performance, organize campaign assets, and conduct research to support strategic decision-making. This intern may work across Ecommerce Optimization, CRM/Loyalty teams, Digital Marketing, or Web Analytics. About the Summer Internship Program: Each summer, URBN Inc. welcomes candidates from across the country to immerse themselves within various teams across our portfolio of brands and gain hands-on learning experience in the area of business they choose to pursue. Our paid internship program also offers a summer full of intern-focused events, including exposure to senior leadership through small-group settings, insight into company initiatives, off-site field trips, and, for those who qualify, the opportunity to interview for a full-time position. See for yourself what our past and present interns are up to @urbncareers! The URBN 2027 Summer Internship Program will run from 6/7 through 8/13 at our Home Office in Philadelphia, PA. Summer Internship Program Application Process: 1) Apply to one (1) internship posting that best aligns with your interests and skills. If there is a project component included in the application (see role qualifications below), it is required and must be submitted at the time of application to be considered for the position. 2) Complete a Video Interview: Candidates selected to move forward will receive an email with a link to complete a video interview. Once the email is received, candidates will have two (2) days to complete this portion of the application. 3) Interviews with our internal teams will be scheduled on a rolling basis. 4) To ensure you receive the most up-to-date information regarding your application, please make sure URBN is added to your safe senders or contacts so our emails do not go to spam. If you are using a school email address, please also include a personal email address in your profile as an alternate point of contact. Applications will close at 5:00 PM EST on October 30, 2026.

Requirements

Currently pursuing a degree in Marketing, Business, Data Analytics, or a related field.
Interest in digital marketing, e-commerce, and customer acquisition strategies.
Strong analytical and organizational skills.
Proficiency in Excel/Google Sheets; familiarity with platforms like Google Ads, Meta Ads Manager, or GA4 is a plus.
Comfortable working with data and performance metrics.
Clear communicator with a collaborative, proactive mindset.

Responsibilities

Assist in the setup, QA, and monitoring of paid digital campaigns (search, social, display, affiliate).
Help organize creative assets and maintain campaign trackers and calendars.
Support the collection and analysis of campaign performance data (e.g., CTR, CPA, ROAS).
Conduct competitive research and trend analysis to identify new acquisition opportunities.
Assist in preparing weekly performance reports and presentations for internal teams.
Coordinate with creative, merchandising, and analytics teams to ensure campaign alignment.
Help document campaign processes and maintain internal best practices.