Digital Marketing & Ecommerce Manager

Freixenet Sonoma Inc•Sonoma, CA

10h•$90,000 - $100,000•Onsite

About The Position

Discover Gloria Ferrer Winery, where we don’t count the days but make the days count! Find your place at Gloria Ferrer, where our vineyards stretch over 300 acres of Estate Vineyards in the stunning Los Carneros region of Sonoma. Whether you're passionate about viticulture, a hospitality expert, or a pro in production, Gloria Ferrer offers an energetic and forward-thinking environment that values fun, creativity, and a shared love for exceptional wines. At Gloria Ferrer, every role is important to our success and every day presents a chance to innovate, grow, and enjoy the fruits of our labor, quite literally! We pride ourselves on being a community that stays true to its roots, commits to sustainability, embraces innovation, and fosters a culture grounded in respect, integrity, passion and excellence. At Gloria Ferrer we laugh together, work hard together, and raise a glass together. SUMMARY The Digital Marketing and Ecommerce Manager owns and leads key e-commerce and digital marketing programs that support long-term direct-to-consumer (DTC) sales growth and consumer brand engagement. This is a hands-on role that combines planning, analysis, optimization, and cross-functional leadership with execution across web, email, SMS, social, and paid digital channels. The role exercises discretion and independent judgment in prioritizing initiatives, recommending strategies, and driving measurable results while protecting brand standards. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following and other duties as assigned: Conceptualize and support the execution of creative and forward-thinking content for use in all digital marketing channels: emails, website, digital advertising, social media, wine club communication, and others. Develop, execute, and report on an e-commerce plan that supports our DTC strategy and looks for opportunities to enhance and grow our presence while staying true to brand standards. Plan, develop, and execute the social media strategy for both organic and paid. Contribute to photo and video shoots to create high-quality content that is engaging, informative, consistent, and supports consumer messaging needs. Maintain the Gloria Ferrer website and CMS with accurate and current information, including but not limited to managing new product setup, promotions, and events. Look for opportunities to increase traffic through SEO optimization and utilize Google Analytics to improve website performance and inform strategy. Work closely with the General Manager to create, monitor, and optimize digital advertising within budget. Collect reporting and utilize key findings to inform strategy. Stay current with emerging opportunities in the digital marketing world to inform department priorities and strategy. Look for ways to evolve in the digital marketing realm while staying true to our strong brand history. Clearly convey the brand voice and protect Gloria Ferrer’s brand standards in all digital marketing activities. Conducts consumer research and analysis on current and potential consumer base. Oversee strategy, implementation, and measurement of SMS marketing while integrating into the new digital strategy. OTHER RESPONSIBILITIES Meets regularly with the General Manager, DTC Operations, and Marketing teams to review business progress, results, and strategy. Participate in industry and consumer events, seminars, and shows as necessary Ensure that the positive company Culture is consistently supported in all business and employee interactions. This includes ethical and legal behaviors, plus compliance with state and federal law and company policies and procedures. Other duties as required.

Requirements

Bachelor’s degree in marketing, business or related field preferred. An equivalent combination of education and relevant experience will be considered.
Four or more years of hands-on experience in digital marketing, e-commerce, or direct to consumer marketing, including experience independently managing campaigns and digital initiatives.
Demonstrated experience managing e-commerce websites, email and SMS campaigns, organic and paid social media, digital advertising, and website content.
Proficiency in Microsoft Office and cloud-based digital marketing and e-commerce applications, including Klaviyo, Canva, WordPress, Google Workspace, Google Analytics, and Meta Business Suite.
Strong analytical skills with the ability to interpret digital performance data, identify opportunities, and translate findings into actionable recommendations.
Strong written and verbal communication skills, creative judgment, attention to detail, and the ability to maintain a consistent brand voice across digital platforms.
Ability to manage multiple projects and deadlines, work independently, and lead cross-functional initiatives from planning through execution and measurement.
Must be at least 21 years of age and have a valid CA driver’s license.

Nice To Haves

Experience in the wine industry or consumer packaged goods preferred.
Experience with Commerce7 (C7), Adobe Photoshop, and Typeform is preferred.

Responsibilities

Conceptualize and support the execution of creative and forward-thinking content for use in all digital marketing channels: emails, website, digital advertising, social media, wine club communication, and others.
Develop, execute, and report on an e-commerce plan that supports our DTC strategy and looks for opportunities to enhance and grow our presence while staying true to brand standards.
Plan, develop, and execute the social media strategy for both organic and paid.
Contribute to photo and video shoots to create high-quality content that is engaging, informative, consistent, and supports consumer messaging needs.
Maintain the Gloria Ferrer website and CMS with accurate and current information, including but not limited to managing new product setup, promotions, and events.
Look for opportunities to increase traffic through SEO optimization and utilize Google Analytics to improve website performance and inform strategy.
Work closely with the General Manager to create, monitor, and optimize digital advertising within budget. Collect reporting and utilize key findings to inform strategy.
Stay current with emerging opportunities in the digital marketing world to inform department priorities and strategy. Look for ways to evolve in the digital marketing realm while staying true to our strong brand history.
Clearly convey the brand voice and protect Gloria Ferrer’s brand standards in all digital marketing activities.
Conducts consumer research and analysis on current and potential consumer base.
Oversee strategy, implementation, and measurement of SMS marketing while integrating into the new digital strategy.
Meets regularly with the General Manager, DTC Operations, and Marketing teams to review business progress, results, and strategy.
Participate in industry and consumer events, seminars, and shows as necessary
Ensure that the positive company Culture is consistently supported in all business and employee interactions. This includes ethical and legal behaviors, plus compliance with state and federal law and company policies and procedures.
Other duties as required.