Digital Experience & eCommerce Manager
About The Position
The Digital Experience & eCommerce Manager is responsible for leading Standlee’s digital customer experience across owned websites, digital platforms, and eCommerce channels. This role drives the strategy, optimization, and execution of digital initiatives that increase brand awareness, improve customer education, strengthen organic search performance, and support online revenue growth. This position serves as the internal digital expert, partnering with agencies, retail partners, sales, and marketing teams to create a seamless online experience from product discovery through purchase. This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be required by his/her supervisor.
Requirements
- Bachelor’s degree in Marketing, Business, or related field.
- Experience managing websites, SEO, and digital marketing platforms.
- Understanding of eCommerce marketplaces and digital shelf optimization.
- Experience managing agencies/vendors.
- Ability to translate data into business recommendations.
- Strong project management skills.
Responsibilities
- Own Standlee & Partner website strategy, roadmap, and continuous optimization.
- Lead website enhancements that improve customer experience, education, engagement, and conversion.
- Partner with website agency on development priorities, timelines, execution, and budget.
- Manage website content accuracy, product information, and user experience.
- Develop digital experiences supporting: Forage Foundation education, New product launches, Equine nutrition resources, Small animal category growth, And other initiatives.
- Identify opportunities for digital tools/resources that improve customer engagement.
- Own SEO strategy and organic growth roadmap.
- Lead keyword strategy, content optimization, and technical SEO improvements.
- Partner with content team to identify customer search trends and educational opportunities.
- Improve Standlee’s authority in forage, equine nutrition, and small animal care.
- Monitor competitor digital presence and identify opportunities.
- Support growth strategy across eCommerce platforms including: Amazon, Chewy, Retail partner websites, Direct-to-consumer opportunities.
- Own digital shelf excellence: Product listings, Product images, Enhanced content, SEO optimization, Ratings & reviews strategy, Product discoverability.
- Support digital execution of promotions and launches.
- Identify opportunities to improve online conversion.
- Manage digital marketing agency relationships as well as the budgets.
- Partner on: Paid search, Paid social, Retargeting, SEO initiatives, Campaign measurement.
- Ensure agency strategies align with business priorities.
- Hold partners accountable to budget, timelines, reporting, and performance.
- Own digital performance reporting.
- Translate analytics into recommendations.
- Manage: GA4 reporting, Website dashboards, SEO reporting, Campaign tracking, eCommerce performance insights.
- Provide recommendations on: Customer behavior, Content opportunities, Website improvements, Digital investments.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
