Digital Marketing / E-Commerce Coordinator - Seymour Duncan

Your SmartSource

10h•$75,000 - $90,000•Onsite

About The Position

Reporting to the Associate Director of Marketing and in alignment with the Marketing team, the Digital Marketing / E-Commerce Coordinator is responsible for managing digital advertising campaigns, e-commerce operations and providing logistical support and execution for several digital media products and software platforms. The ideal candidate will design and manage daily digital marketing campaigns on Google Ads, META Business Manager and Amazon Ads, with a strong focus on revenue generation and performance reporting, while leveraging analytics, track strategies to optimize campaign performance and drive measurable business results. In addition, this person will coordinate digital/informational updates and projects for the company website and blog, while managing our direct-to-consumer e-commerce presence through our website and Amazon storefront.

Requirements

2 – 4 years’ experience in digital marketing, e-commerce, or related field
Proficiency with the MS Office suite of products, including Teams
Demonstrated experience with Google Ads, META Business Manager (Facebook/Instagram Ads) and Amazon Ads
Proficiency in GA4 and web analytics platforms
Strong understanding of UTM parameters, conversion tracking, and attribution models
Expertise in HTML, CSS, WordPress, WooCommerce, and SEO
Demonstrated experience managing e-commerce storefronts, including product listings, landing pages and asset deployment
Experience with e-commerce platforms and Amazon Seller Central
Familiarity with reviewing and analyzing web traffic analysis reports
Experience using content management systems (Zendesk, Ontraport, M2M
Experience or strong interest in SEO and Generative Engine Optimization (GEO)
Ability to work effectively managing multiple projects simultaneously and meet and exceed deadlines
Stay current on new technology trends and apply to digital strategy, where appropriate
Familiarity with creative file formats
Ability to create compelling, data-driven presentations, for management reporting
Exceptional oral and written communication and interpersonal skills
Astute time management; attention to detail; creative; organized; effective proof-reading multi-tasking, problem-solving, follow-through and customer service skills
Ability to work effectively alone, within a collaborative team environment and to tight deadlines
Passion for guitar and music

Nice To Haves

Bachelor’s Degree in Marketing, Advertising, Communications, or related discipline, a plus

Responsibilities

Design, execute and optimize digital advertising campaigns on Google Ads, META Business Manager and Amazon Ads
Manage campaign budgets and bidding strategies to maximize ROI and revenue generation
Create and maintain UTM tracking parameters for accurate campaign attribution
Develop audience targeting strategies and A/B testing frameworks to improve campaign performance.
Build and maintain performance dashboards using GA4 and other analytics tools
Prepare monthly analytics and social media activity reports for the management team, delivered as dynamic presentations
Provide regular reporting on campaign performance, ecommerce metrics and digital marketing KPIs.
Analyze data to identify trends, opportunities, and areas for optimization
Assist the Associate Director of Marketing with mining and management of analytics data.
Manage direct-to-consumer ecommerce operations through company website and Amazon storefront
Optimize product listings, pricing strategies, and promotional activities to drive revenue
Monitor inventory levels and coordinate with Operations department on stock management for online channels.
Manage daily operation of the company website and e-commerce store, using WordPress and WooCommerce
List new products, create and deploy landing pages and publish new assets, as needed
Execute product/blog website updates and corrections, as needed
Coordinate source data updates/approvals/implementation
Monitor company blog for comments and coordinate appropriate responses
Troubleshoot website issues and coordinate with developers on technical requirements.
Coordinate and execute SEO projects to improve organic search visibility
Research and implement Generative Engine Optimization (GEO) strategies to optimize content for AI-powered search experiences
Monitor search rankings and organic traffic, implementing improvements as needed.
Manage survey responses as they relate to new products (both physical and digital)
Assist the New Products team with new product research