Digital Marketing Director
Armed Services YMCA of The U S A•Woodbridge, VA
•Remote
About The Position
The Armed Services YMCA is seeking a Digital Marketing Director with a mission-driven approach and a focus on impactful marketing. This role requires a blend of strategic thinking and hands-on execution, with an emphasis on leveraging AI and emerging trends. The ideal candidate will be adept at turning a mission into a movement, focusing on conversion paths and data-driven decision-making. This position is remote and open to U.S.-based candidates.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field AND 8+ years of progressive experience in digital marketing, growth marketing, or related field OR equivalent combination of education and experience
- Demonstrated experience managing and optimizing digital campaigns across multiple channels (e.g., social media, email, paid media, SEO/SEM)
- Experience using marketing analytics tools (e.g., Google Analytics, CRM platforms, marketing automation tools) to inform decision-making
- Strong written and verbal communication skills
- Ability to manage multiple projects and deadlines in a fast-paced environment
Nice To Haves
- Experience with AI-driven marketing tools and platforms
- Experience in nonprofit, mission-driven, or purpose-led organizations
- Familiarity with fundraising or donor acquisition/engagement strategies
- Experience managing agencies or cross-functional teams
- You’ve built something from scratch and made it matter
- You understand how to balance heart + performance (this is nonprofit, but we play to win)
- You can translate TikTok, LinkedIn, and AI strategy to non-marketers clearly
Responsibilities
- Lead and execute digital marketing strategy across social, email, web, and paid channels
- Develop and optimize campaigns that drive awareness, engagement, and conversion
- Leverage AI and emerging tools to increase efficiency, creativity, and performance
- Analyze performance metrics and continuously refine campaigns based on data insights
- Collaborate cross-functionally with fundraising, programs, and leadership teams
- Manage external partners and/or internal resources as needed
Benefits
- Salary commensurate with experience $92-116K
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What This Job Offers
Job Type
Full-time
Career Level
Director
