DIRECTOR, DIGITAL MARKETING
People Inc.•Town of Amherst, NY
•Onsite
About The Position
This position will help lead and execute digital marketing efforts through integrated campaigns that drive brand awareness, engagement, and measurable growth across digital channels. The role is both strategic and hands-on, as well as creative and operational.
Requirements
- At least 6 years experience developing and implementing a digital marketing strategy
- A Bachelor of Arts, Bachelor of Science, or equivalent degree
- Extensive hands-on expertise across major platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)
- Strong experience with paid social media, including campaign management and optimization
- Demonstrated experience with social media management platforms, preferably Hootsuite
- Strong understanding of social analytics tools (including Google, Meta and other platform analytics) to monitor user behavior, assess campaign efficacy and drive strategy
- Proficiency working within the Adobe Creative Cloud
- Proficiency creating and editing video for social media
- Must possess a valid driver license
- Proven ability to communicate with tact, clarity, and accuracy
- Excellent writing and proofreading skills
Nice To Haves
- Experience working with Hootsuite and FeathR, or similar digital marketing platforms preferred
Responsibilities
- Management of the social media monthly calendar, and the day-to-day digital marketing activities of the agency and its affiliated partners
- Create, curate and schedule content across multiple platforms utilizing Hootsuite
- Observe social media posts and comments and respond according to agency policy
- Develop social advertising strategies to drive both organic and paid/boosted growth and actions
- Design engaging graphics for social media, and other digital content using Adobe products
- Must have experience with filming, producing and editing video and photo content
- Repurpose blog content and brand graphics for digital channels to support agency programs and initiatives
- Conceptualize and shepherd brand identity, awareness and consistency across all departments of the organization
- Attend agency and other events to photograph and/or video activities and share to digital channels
- Understand and monitor digital marketing industry trends, technical advances and requirements to maximize the relevancy of all digital platforms
- Develop a comprehensive view of digital marketing effectiveness, using multiple data sources, analyzing and preparing reports to guide strategic decision-making
- Create ads, emails and other marketing/communications within the FeathR platform
- Assist the Marketing and Communications team on projects, as needed
- Comply with all agency policies and procedures
- Other duties as assigned
- Requires occasional nights and weekends and periodic travel between program locations, including Buffalo, Rochester and surrounding areas.
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What This Job Offers
Job Type
Full-time
Career Level
Director
