Director of Digital Marketing

321 the Agency • Orlando, FL

2d • Remote

About The Position

321 is a full-funnel creative agency focused on complex, regulated industries like healthcare, insurance, legal services, home services, entertainment, and travel. As a remote, AI-first team, we integrate strategic creative with CRM, performance marketing, and paid media to achieve measurable client outcomes. The Director of Digital Marketing will lead the agency's paid media and CRM/MarTech practices as a unified digital performance department, driving integration across all client work. This senior leadership role involves owning the department's operating model, developing team capabilities, and acting as the senior digital voice in client strategy, new business, and agency planning. The ideal candidate thinks in terms of full funnels, understanding the connection between paid media and subsequent CRM actions, and is comfortable with both strategic oversight and hands-on execution across platforms like Google Ads and High Level. Collaboration with 321 AIM, the agency's proprietary performance marketing platform, is key to ensuring alignment between paid media strategy and lead generation infrastructure.

Requirements

• 8+ years of experience in digital marketing with demonstrated depth in both paid media and CRM/marketing automation.
• Agency experience strongly preferred.
• At least 2–3 years in a department leadership, team lead, or senior manager role with direct reports across digital disciplines.
• Expert-level command of paid search and paid social platforms: Google Ads (Search, Display, YouTube, PMax), Meta Ads Manager, and at least one additional platform (LinkedIn, TikTok, or programmatic DSP).
• Hands-on experience building and managing CRM programs in High Level is strongly preferred; HubSpot and/or Salesforce Marketing Cloud experience also valued.
• Proven ability to architect full-funnel automation: lead capture, qualification workflows, multi-step nurture sequences, pipeline triggers, and retention programs.
• Deep understanding of audience strategy, first-party data integration, and syncing CRM data with ad platforms.
• Experience managing paid media and CRM programs in regulated industries (healthcare, insurance, legal services, or home services), including working knowledge of applicable advertising compliance requirements.
• Strong command of attribution modeling, conversion tracking implementation (Google Tag Manager, GA4), and cross-channel reporting.
• Proficiency with reporting and data visualization tools (Looker Studio, Power BI, or similar) and ability to build client-facing dashboards.
• Excellent communication skills — able to translate complex digital strategy into clear recommendations for clients at the CMO or ownership level.
• Comfort with AI-powered optimization tools across both paid media and CRM, and a proactive mindset toward identifying new applications.
• Strong organizational and prioritization skills with the ability to manage department operations across a remote, multi-client environment.
• Bachelor's degree in Marketing, Advertising, Business, or a related field — or equivalent demonstrated experience.

Nice To Haves

• Platform certifications (Google Ads, Meta Blueprint, High Level, HubSpot) are a plus.

Responsibilities

• Lead, manage, and grow the Digital Marketing department, unifying paid media specialists and CRM/MarTech strategists.
• Establish the department's operating model, including workflows, QA standards, platform governance, reporting cadences, and collaboration frameworks.
• Conduct 1:1s, performance reviews, and provide strategic coaching to develop team capabilities in paid media and marketing automation.
• Define role scopes, skill development paths, and staffing recommendations for department growth.
• Partner with the Director of Client Strategy to align digital performance plans with client objectives.
• Serve as the escalation point for media performance, CRM technical challenges, and cross-channel strategy issues.
• Own the agency's paid media strategy framework across all digital channels (Google Ads, Meta Ads, LinkedIn, TikTok, programmatic).
• Lead media planning, budget allocation, audience strategy, and campaign architecture for clients.
• Oversee campaign setup, launch, and optimization standards, including bidding, audience segmentation, creative testing, and attribution modeling.
• Develop and enforce first-party data strategies, including CRM-to-platform audience integration and retargeting.
• Apply knowledge of regulated industry advertising requirements to ensure campaign compliance and performance.
• Stay current on platform updates, privacy regulations, and measurement alternatives, translating them into agency practices.
• Lead the agency's CRM and marketing automation practice, overseeing strategy and execution primarily on High Level, with experience in HubSpot and Salesforce Marketing Cloud.
• Develop full-funnel automation strategies, including lead capture, nurture sequences, re-engagement programs, and retention campaigns.
• Ensure CRM architecture supports paid media goals, including lead source tracking and audience syndication.
• Oversee funnel builds from intake to post-conversion retention, with depth in specific client programs.
• Set quality standards for CRM deliverables, including segmentation logic, workflow documentation, and data hygiene.
• Stay current on MarTech capabilities and introduce relevant innovations to client programs.
• Champion the integration of paid media and CRM as a unified performance engine.
• Develop cross-channel attribution frameworks to provide clear ROI reporting.
• Lead the agency's digital performance reporting approach, establishing dashboards and KPI frameworks.
• Partner with 321 AIM to coordinate paid media strategy, lead qualification, and CRM nurture sequences.
• Identify opportunities for performance-based pricing models and develop supporting measurement infrastructure.
• Serve as the senior digital authority in client-facing strategy sessions, QBRs, and new business pitches.
• Collaborate with Client Strategy on account planning and identifying opportunities for digital scope expansion.
• Contribute paid media and CRM strategy, projections, and tech stack recommendations to proposals.
• Champion the integration of AI tools across the digital practice.

Benefits

• 100% remote work environment
• Flexible scheduling with core collaboration hours
• Paid time off + agency-observed holidays
• Professional development and platform/tool access budget
• Collaborative, AI-forward team culture that values innovation and continuous learning
• Opportunity to build and lead a unified digital practice at a high-growth agency operating at the intersection of performance marketing and marketing technology

What This Job Offers

• Job Type: Full-time
• Career Level: Director