Digital Marketing & CRM Manager

Proctors Group•Schenectady, NY

3d•$55,000 - $60,000

About The Position

Proctors Collaborative is the Capital District’s leading regional arts organization with performing arts venues in Albany, Schenectady, and Saratoga, and education, civic engagement, and economic development initiatives throughout the region. We’re changing expectations about how the arts serve a community. Proctors Collaborative seeks a Digital Marketing & CRM Manager to join the Programming & Marketing teams.

Requirements

Associate degree required
5+ years of experience in B-to-C email marketing, CRM management, or digital marketing.
Strong understanding of email marketing best practices, deliverability, and compliance.
Ability to analyze campaign data, draw insights, and implement improvements.
Experience with A/B testing and conversion-focused marketing strategies.
Strong communication and interpersonal skills.
Highly detail-oriented with strong organizational and problem-solving abilities.
Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
Collaborative team player with a proactive and adaptable mindset.
Ability to remain calm and focused under pressure.

Nice To Haves

bachelor’s degree in marketing, Communications, Business, or related field preferred.
Experience in performing arts, live entertainment, nonprofit, or agency environments is strongly preferred.
Experience with marketing automation and CRM systems (Tessitura, Prospect2, HubSpot, ActiveCampaign, or similar) strongly preferred.
Preferred proficiency in CRM systems, database management, and segmentation strategies.
Experience with email marketing platforms and analytics tools.
Familiarity with digital signage systems or content management platforms is a plus.
Comfortable working with spreadsheets, reporting tools, and data analysis.
Strong digital literacy, including Microsoft Office and cloud-based collaboration tools.
Basic design sensibility for email and digital content creation preferred.
Willingness to work occasional evenings and weekends as needed.

Responsibilities

Develop and execute comprehensive email marketing strategies across all Proctors Collaborative segments, including strategies to engage and serve underserved communities.
Manage all promotional and transactional email campaigns from concept to deployment.
Design, implement, and maintain automated workflows that manage list updates, process unsubscribe and redirect forms, apply tagging, and deliver targeted automated email communications within the Tessitura platform.
Support as needed with building and maintaining audience segmentation strategies to drive engagement and conversions.
Create, design, and deploy email campaigns in collaboration with Account Executives to align with brand standards and guidelines.
Utilize CRM platforms (e.g., Tessitura, Prospect2, or similar) to manage audience data, automation, and patron journeys.
Support as needed by developing dynamic lists and managing database segmentation to support campaign goals.
Conduct A/B testing across subject lines, messaging, design, and targeting strategies.
Ensure timely execution, quality assurance, and accuracy of all email communications.
Monitor, analyze, and report on campaign performance, identifying opportunities for optimization.
Maintain compliance with CAN-SPAM regulations and email marketing best practices.
Document workflows, processes, and campaign standards for internal teams.
Program, schedule, and manage all digital screens across Proctors Collaborative venues.
Update and maintain venue marquees, lobby displays, café menu boards, and other digital signage.
Create, adapt, and manage digital content featuring performances, sponsors, and organizational messaging.
Maintain accuracy and timeliness of all screen content across venues.
Troubleshoot digital screen issues and ensure functionality across systems.
Coordinate maintenance, upgrades, and repairs with third-party vendors.
Support development and maintenance of digital mosaics and other visual displays featuring sponsors, members, and programming content.
Assist with website content updates, event pages, and digital features across all venues.
Build and maintain forms, landing pages, and promotional content.
Troubleshoot integration issues between ticketing, CRM, and website platforms.
Support cross-department needs related to digital tools and systems.
Function as a key resource across Marketing, Programming, Corporate, and other departments.
Ensure alignment between digital marketing efforts and organizational goals.
Provide training and support to staff on email platforms, CRM usage, and best practices.
Support overall marketing initiatives and special projects as assigned.
Maintain and ensure integrity of patron database records and data structure.
Build, manage, and optimize audience segments for targeted communications.
Collaborate with marketing and programming teams to align segmentation strategies with show and organizational goals.
Support reporting and insights using CRM and campaign data to inform decision-making.