Girls on the Run Headquarters: Digital Marketing Coordinator

Girls on the Run•Charlotte, NC

4d•Remote

About The Position

Girls on the Run Headquarters: Digital Marketing Coordinator ORGANIZATIONAL SUMMARY: Girls on the Run International is a nonprofit organization dedicated to creating a world where every girl knows and activates her limitless potential and is free to boldly pursue her dreams. We inspire girls across the United States and Canada to be joyful, healthy, and confident using a fun, experience-based curriculum which creatively integrates running. As a physical activity-based positive youth development program, our evidence-based curriculum is designed to enhance girls’ social, psychological, and physical skills and behaviors to successfully navigate life experiences. To learn more about our programs and impact, visit: https://www.girlsontherun.org/ . At Girls on the Run, our core values guide our way, and we strive to eliminate barriers to participation and create a culture of belonging across the organization. In a recent third-party work culture survey, Girls in the Run employees described the organization as: collaborative, joyful, hardworking, caring, fast-paced and quality-focused. We believe that all girls and communities should have access to our programs. We strive to eliminate barriers to participation, to create programming that engages all communities, to be intentional about staff and volunteer diversity, and to promote a culture of inclusion across the organization. POSTITION SUMMARY: Reporting to the Director of Digital Marketing, the Digital Marketing Coordinator supports the day-to-day execution of Girls on the Run International's digital marketing efforts across social media, email marketing, website content and digital campaigns. This position plays an essential role in maintaining the organization's digital presence by publishing content, coordinating digital assets, tracking performance metrics, and supporting cross-functional marketing initiatives. The ideal candidate is highly organized, detail-oriented, enjoys working in a collaborative environment and is passionate about using digital communications to advance Girls on the Run's mission. This role is ideal for an early-career marketing professional looking to grow expertise across multiple digital marketing disciplines.

Requirements

Bachelor's degree in Marketing, Communications, Digital Media or related field, or equivalent combination of education and experience.
1–3 years of experience in digital marketing, communications or social media.
Experience using social media management platforms and content publishing tools.
Familiarity with WordPress or other content management systems.
Understanding of SEO, Google Analytics and digital marketing best practices.
Familiarity with Meta Business Suite and Google Business Profile.
Strong organizational skills with exceptional attention to detail.
Excellent written and verbal communication skills.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Collaborative mindset with a willingness to learn and grow.
Passion for empowering girls to reach their limitless potential.
Residency in one of the following states is required: CA, CT, FL, GA, IL, LA, NC, OR, PA, RI, SC, TX, VA, WA, WY.

Nice To Haves

Experience with email marketing platforms (Engaging Networks, Mailchimp, HubSpot or similar) preferred.
Knowledge of Google Tag Manager, UTM tracking and paid social reporting is a plus.

Responsibilities

Support the execution of digital marketing campaigns across email, website, social media and paid digital channels.
Coordinate digital marketing activities to ensure projects remain on schedule.
Assist with campaign setup, asset management, quality assurance and launch support.
Support ad trafficking, UTM tracking and campaign reporting.
Coordinate digital marketing project tasks, priorities and timelines to help keep initiatives on track.
Publish and schedule content across Girls on the Run social media channels.
Monitor social channels and assist with community engagement by responding to comments and messages or escalating as appropriate.
Source and organize photo and video content from councils and internal teams.
Assist with identifying participant, coach and volunteer stories for future storytelling opportunities.
Ensure all social content follows brand standards and approved messaging.
Publish blog posts and website content in WordPress.
Resize and optimize images for web use.
Perform quality assurance checks on webpages, links, formatting and accessibility.
Coordinate with internal stakeholders and external vendors on website updates and issue resolution as needed.
Complete basic SEO tasks including keyword checks and Yoast optimization.
Assist with landing page updates, image uploads and content maintenance.
Support council website content updates and digital resource management.
Assist with scheduling and distributing email campaigns.
Support audience segmentation, testing and quality assurance for email communications.
Help maintain email lists.
Pull monthly performance metrics across social media, website, email and digital campaigns.
Maintain dashboards and reporting templates.
Summarize campaign performance and identify key insights to support optimization and decision-making.
Help ensure accurate campaign tracking through UTM links and analytics tools.
Provide day-to-day support for council digital marketing questions.
Assist councils with website content updates and image uploads.
Help maintain digital marketing resources, templates and training materials for councils.
Serve as a Girls on the Run role model, exhibiting core values and working to forward the mission.
Actively develop and nurture positive relationships across the organization - with staff, council members, donors, and board members.
Participate in and contribute to staff gatherings, professional development opportunities and organization-wide conferences.