Digital Marketing Coordinator

Alpine Bank•Glenwood Springs, CO

6d•Hybrid

About The Position

The Digital Marketing Coordinator supports the execution of Alpine Bank’s digital and social media initiatives. This role focuses on content publishing, community engagement, performance reporting, and brand consistency across digital channels. This position plays an important role in strengthening customer engagement and maintaining the Bank’s online presence in alignment with established marketing strategy, compliance standards, and brand guidelines. This position can be based out of any of Alpine Bank location depending on space availability.

Requirements

Understanding of contemporary MCCM platforms, email and digital media channels and integration with enterprise CRM; optimizing content to engage users and drive user engagement.
Understanding how to create multi-variant campaigns with usage of all digital platforms including email, social media and website inclusion.
Proficient in MS Office suite (Word, Power Point, Excel).
Analytics fluency (engagement rates, impressions, CTR) and the ability to communicate to senior management in an effective way.
Basic understanding of SEO principles and digital content optimization.
Ability to manage multiple projects simultaneously, prioritizing as necessary.
Strong verbal and written communication skills.
Communicates and collaborates with team members to ensure superior results and team success.
Bachelor’s Degree in Marketing, Communications, New Media, Public Relations or related field.
Possession of, or ability to obtain, a valid State of Colorado Driver’s License is required.
One to three years of social media marketing and communications experience preferably in a banking environment.
An equivalent combination of education and experience may be substituted on a year-to-year basis.

Responsibilities

Manages the overall digital client and prospect outreach platform for the company, including email, social media and transmission technologies (RSS, subscription, etc.).
Works with Digital Marketing Manager to create an effective email strategy, including access to CRM, digital outbound platform, and overall reporting.
Creates and monitors overlapping multi-variant outbound campaigns, creating a focus on client engagement from top of funnel to bottom of funnel.
Executes daily publishing, scheduling, and monitoring of content across email and social media platforms in alignment with approved marketing strategy and content calendars.
Works with alternative staffing to compile, analyze, and distribute recurring performance reports; provide insights on engagement, audience growth, and content effectiveness.
Collaborates with the web team to create effective digital journeys, including campaign logistics and digital roadmap user experience expectations.
Maintains and enforces brand standards across digital platforms, collaborating cross-functionally to ensure visual and messaging consistency.
Ensures all digital communications align with Alpine Bank’s values, regulatory requirements, risk management standards, and internal approval processes.
Assist with coordination of third-party vendors related to digital tools and reporting.
Performs other duties as assigned.