Digital Marketing Coordinator

GoodLife Fitness • Toronto, ON

4d • CA$49,000 - CA$61,000 • Hybrid

About The Position

The Digital Marketing Coordinator is responsible for developing and executing effective digital campaigns through an assigned channel to enhance the organization's online presence. The role is focused on communicating fitness as a meaningful career and the role canfitpro plays in empowering healthier lives through fitness, creating positive, lasting impact among target audiences. Collaborating with various departments, developing on brand copy, managing digital campaign calendars, and utilizing data analysis to optimize performance are integral to the success of this role.

Requirements

• College or University Degree in Marketing, Branding, Communications, Advertising, or a related field
• 1–2 years of experience in digital marketing, social media, or communications
• Hands-on experience executing social media and/or email marketing campaigns
• Experience creating content (copywriting) for digital channels
• Strong written communication and copywriting skills with high attention to detail (grammar, tone, accuracy)
• Working knowledge of social media platforms, email platforms and management tools (e.g., Hootsuite, Sprout, Meta Business Suite)
• Understanding of digital marketing principles, including audience targeting and campaign execution
• Experience using analytics tools (e.g., Google Analytics, platform insights) to track performance
• Strong organizational and time management skills, with the ability to manage multiple priorities and deadlines
• Proficiency in Canva, Capcut or similar tools for content creation
• Ability to collaborate effectively across teams and incorporate feedback

Nice To Haves

• Specialization or coursework in Digital Marketing, Email Marketing, Social Media Marketing, or Content Strategy
• Certifications in digital marketing tools/platforms (e.g., Google Analytics, Meta, HubSpot, or equivalent)
• Experience managing or supporting paid digital campaigns (social and/or email)
• Experience collaborating with influencers, brand partners, or external vendors
• Experience working with CRM or marketing automation platforms (e.g., Dynamics, HubSpot, Salesforce)
• Experience in health, fitness, or lifestyle brands
• Experience with CRM and marketing automation tools (e.g., Microsoft Dynamics)
• Knowledge of email marketing best practices, including segmentation, journey building, and deliverability
• Experience with paid media optimization, including A/B testing and audience segmentation
• Familiarity with design or video editing tools (e.g., Adobe Creative Suite, Premiere Pro)
• Understanding of customer journey mapping and lifecycle marketing
• Demonstrated ability to analyze data and translate insights into campaign improvements

Responsibilities

• Develop compelling copy for digital channels, ensuring consistent brand voice and tone
• Execute and optimize digital marketing campaigns across platforms
• Manage and deploy paid advertising campaigns, including audience targeting and A/B testing
• Build, test, and launch email campaigns within CRM Dynamics, ensuring mobile-friendly and engaging design
• Collaborates with Marketing Manager to review current trends, manage brand reputation, and coordinate actions
• Collaborate with influencers and brand partners to extend reach, drive engagement, and support campaign objectives
• Partner with Graphic Designers to create high-quality, on-brand digital assets
• Develop and manage integrated content calendars across social, email, and blog channels
• Analyze and efficiently record channel performance and generate insights to optimize reach, engagement and conversion
• Build and maintain customer journeys and segmentation strategies within CRM Dynamics
• Collaborate with internal stakeholders to align campaigns with product launches and strategic priorities
• Monitor audience sentiments, provide support to current and prospective customers and problem solve gathering necessary information while formulating appropriate resolutions
• Coordinate marketing projects, ensuring clear briefs, timelines, and deliverables
• Support execution of campaigns that drive onboarding, engagement, and retention
• Manage email lists, segmentation, and data integrity to support campaign effectiveness

Benefits

• FREE Fitness membership and discounted membership for friends and family.
• Group benefits plan designed to meet employees’ basic and life-changing benefits needs.
• Diversity, Equity and Inclusion Learning to create and support a culture of learning, unlearning and celebrating our differences.
• You will receive a paid day off during your birthday month every year.
• Your career development is supported through free online learning in all areas of our business
• canfitpro provides access to our certifications and continuing education at no cost.
• Employee Recognition Program - Bucket list - Earn coins that can be redeemed for various gift cards.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree