Digital Marketing Associate

Fidelity Investments • Smithfield, RI

2d • Onsite

About The Position

The Digital Marketing Associate is responsible for driving digital marketing initiatives and supporting day-to-day campaign operations. This individual works collaboratively within the marketing team and operates under the guidance of the Digital Marketing leader. The team is responsible for working across Fidelity Digital Assets® to ensure business and market readiness for new launches; developing and executing on institutional marketing activities that drive brand awareness, leads, and client engagement; and producing and distributing research materials, client communications, and business collateral across our owned channels. Members of our team bring a commercial mindset and a client and associate lens to all of our work. Fidelity Digital Assets® provides an institutional-grade digital asset experience that incorporates the history, principles, and expertise of a traditional financial institution. The business provides secure custody, integrated trading, and 24/7 support for institutional investors as well as retail crypto offerings made available through the Fidelity Investments® app and website. Established in 2018 and launched in 2019, Fidelity Digital Assets® develops products and solutions that scale with investors’ needs, allowing clients to navigate digital assets with confidence.

Requirements

• Bachelors degree in Marketing or Communications with 2 plus years of relevant experience
• Strong attention to detail and organizational skills
• Excellent written and verbal communication skills
• Familiarity with social media platforms and basic digital marketing tools
• Eagerness to learn and grow in a fast-paced, collaborative environment

Responsibilities

• Publish and maintain content on the company’s marketing website, ensuring accuracy and consistency.
• Schedule and manage social media posts across platforms including X (Twitter), LinkedIn, and YouTube
• Monitor social media channels and track competitor activity to identify trends and opportunities.
• Support email and event marketing efforts using platforms such as Account Engagement (Pardot), Splash, etc.
• Maintain and optimize email distribution lists by reviewing inactive contacts, managing bounces, and honoring opt-out requests to support campaign performance.
• Edit and proofread digital content across channels to ensure quality, clarity, and brand alignment.
• Assist with campaign execution and reporting as needed.
• Collaborate with cross-functional teams while working under the mentorship of senior marketing leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level