Digital Marketing Assistant

Handy Toyota•St Albans City, VT

12d•Onsite

About The Position

Handy Toyota is seeking a motivated and experienced Internet Marketing professional to join our team in St. Albans City, Vermont. The ideal applicant will have extensive online marketing experience and a passion for driving website traffic and conversion rates. This is an individual contributor role, and the selected individual will be responsible for increasing awareness and sales of our products and services.

Requirements

Bachelor’s degree in Marketing or related field, or equivalent experience
Proven experience in online marketing
Expertise in driving website traffic and optimizing conversion rates
Knowledge of content optimization and SEO
Exceptional communication and presentation skills
Ability to drive and own projects from planning to completion
Ability to multitask and manage time effectively

Responsibilities

Develop and implement effective online marketing strategies and campaigns to drive traffic to the website and optimize conversion rates
Monitor website analytics and trends, utilizing the data to inform strategy and optimizations
Plan and execute content marketing strategy, optimizing content for maximum reach and engagement
Research and stay updated on current online marketing trends, and how they may be applied to the business
Develop and manage relationships with industry influencers
Collaborate with other departments in the execution of marketing programs