Digital Marketing Analyst
About The Position
MidwayUSA is seeking an enthusiastic individual with an interest and talent in marketing, internet advertising, and social media to join their Marketing team as a Digital Marketing Analyst. This role involves creating and posting engaging content, managing and optimizing internet advertising across various channels, tracking customer and marketing results, utilizing email marketing software, benchmarking against competitors, and identifying SEO improvements for the website. The ideal candidate will have a passion for the outdoor industry and a commitment to customer satisfaction and continuous improvement.
Requirements
- Bachelor's degree, preferably in Marketing, Business or a related field
- Minimum of 2 + years of professional marketing work experience
- Knowledge of and experience with MidwayUSA’s products
- Experience with data mining, data analytics and data tracking
- Ability and desire to learn and implement new ideas
- Team player with a positive attitude
Responsibilities
- Create and post engaging content for social media and our website
- Manage and optimize Internet Advertising through Paid Search, Shopping, Display, and Social Media channels
- Manage reports and data to track Customer, Marketing and Advertising results
- Use email marketing software to send emails to customers
- Benchmark MidwayUSA's Customer policies and marketing efforts against competitors and eCommerce leaders
- Identify SEO improvements to be made to our website
Benefits
- Annual salary range ($63,000 - $89,000) with annual benchmarking and pay increases
- Personal growth through management support, empathy, clear expectations, and consistent modeling of Company Values
- Promote from Within Strategy
- Opportunity for annual profit sharing
- Matching 401(k)
- Flexible PTO policy
- Paid parental leave
- Excellent choice of health plans (including HSA), dental, and vision benefit options
- Life insurance
- Short and long-term disability insurance options
- Tuition assistance program
- Opportunities for career, leadership, and professional development with conferences, events, and seminars
- Supplier pro-deals
- Generous employee discounts
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
