Senior Digital Marketing Analyst
About The Position
We’re seeking a Senior Digital Marketing Analyst to own the strategy, execution, and optimization of enterprise digital marketing programs, primarily email. This role will lead data-driven campaigns and lifecycle initiatives that engage key audiences and deliver measurable impact. As a marketing automation expert, you’ll shape the roadmap, build and optimize campaigns and journeys, and continuously improve performance through testing and analytics. Partnering cross-functionally, you’ll create seamless, multi-channel experiences that nurture, convert, and retain customers. You'll partner closely with marketing leaders and cross-functional teams to bring campaigns to life, improve performance through testing and analytics, and help shape the future of our digital marketing strategy.
Requirements
- Bachelor's degree
- 4–6 years of digital marketing, marketing automation, or campaign management experience
- Experience with Salesforce Marketing Cloud, Adobe Marketo, or similar platforms
- Strong knowledge of customer journeys, segmentation, and lifecycle marketing
- Proven ability to analyze performance data and optimize campaign results
- Experience with A/B testing and data-driven decision making
- Strong project management and stakeholder partnership skills
Nice To Haves
- Experience mentoring or coaching team members preferred
- HTML/CSS and SQL knowledge are a plus
Responsibilities
- Lead the end-to-end execution of email and customer journey campaigns
- Develop audience segmentation and personalization strategies
- Analyze campaign performance and provide actionable recommendations
- Drive A/B testing and continuous optimization efforts
- Partner with marketing, creative, analytics, product, and compliance teams
- Mentor junior marketing team members and support best practices
- Ensure campaigns align with brand, compliance, and customer experience standards
- Identify opportunities to improve marketing operations and automation efficiencies
Benefits
- Multiple medical plan options
- Dental coverage
- Vision coverage
- Basic life insurance
- Health savings accounts
- Company-funded 401(k) plan
- Paid time off
- Paid holidays
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What This Job Offers
Job Type
Full-time
Career Level
Senior
