Senior Marketing Manager- Digital

Fifth Third Bank • Cincinnati, OH

22h • Onsite

About The Position

The Senior Marketing Manager, Digital is a strategic leader responsible for developing and executing integrated, cross-channel marketing programs that drive customer engagement, acquisition, and retention. This role owns the end-to-end delivery of marketing initiatives—from intake and planning through segmentation, deployment, performance optimization, and reporting—while ensuring alignment with brand standards, risk requirements, and business objectives. The individual partners closely with Product Marketing, MarTech Operations, Web/Product teams, and business stakeholders to deliver measurable outcomes and a consistent, customer-centric experience.

Requirements

• 8+ years of experience in marketing, digital marketing, or customer engagement
• Bachelor’s degree in marketing, business, communications, or related field
• Experience in financial services or regulated industries preferred
• Proven experience managing cross-channel marketing programs
• Strategic thinking with strong execution capabilities
• Data-driven decision-making and analytical mindset
• Strong stakeholder management and communication skills
• Knowledge of marketing technology and digital ecosystems
• Strong project management, organization, and multitasking skills
• Customer-centric mindset with focus on measurable outcomes

Responsibilities

• Lead cross-channel marketing strategy across website, email, SMS, and personalized digital channels
• Translate business objectives into scalable, data-driven marketing programs
• Ensure consistent messaging and seamless customer journeys across touchpoints
• Leverage advanced capabilities (including AI and personalization) to improve targeting and performance
• Lead intake and discovery processes to define requirements, priorities, and timelines
• Develop and execute structured marketing plans aligned to business and LOB goals
• Manage multiple campaigns and initiatives simultaneously, ensuring timely delivery and execution
• Own segmentation strategy across lines of business
• Partner with MarTech teams to design and deploy targeting frameworks
• Drive personalization strategies to enhance customer engagement and conversion
• Support cross-sell and deepening of customer relationships across the bank
• Partner with Product Marketing and LOB stakeholders to translate business goals into marketing strategies
• Define KPIs and performance targets
• Develop test-and-learn agendas and optimization frameworks
• Collaborate with MarTech, Web, and Analytics teams for execution and optimization
• Support enterprise marketing initiatives and social/channel integration
• Monitor and evaluate campaign performance across channels
• Optimize targeting, messaging, and customer journeys using data and insights
• Recommend improvements to marketing programs based on performance analysis
• Drive a culture of continuous improvement and test-and-learn
• Ensure adherence to brand standards, marketing guidelines, and approval processes
• Partner with Legal, Risk, and Compliance to secure approvals for marketing materials
• Operate within the Bank’s risk framework, ensuring responsible and compliant marketing practices
• Manage marketing budgets and ensure efficient allocation of resources
• Oversee vendor relationships and evaluate performance and effectiveness
• Support execution of marketing programs, promotions, and campaigns across channels
• Lead and develop team members, providing coaching and performance feedback
• Foster a collaborative, high-performing team environment
• Support talent development, succession planning, and employee engagement

Benefits

• Comprehensive benefits
• Differentiated compensation offerings
• Incentive compensation plan
• Extensive benefits programs designed to support the individual needs of our employees and their families, encompassing physical, financial, emotional and social well-being.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior