Digital Marketing Consultant Senior

SSM Health

1d • Onsite

About The Position

Leads web-based strategy to support marketing and communications initiatives, utilizing web content, landing pages, CRM integration, email marketing, search engine marketing, and generative and search engine optimization to align with different phases of the marketing funnel. Ensures online marketing follows best practices within the industry, including user-centric web best practices and 508c3 compliance. Manages day-to-day maintenance of the content and features of organization’s online presence.

Requirements

• Bachelor’s degree in marketing, communications, journalism or closely related field
• Frequent lifting/carrying and pushing/pulling objects weighing 0-25 lbs.
• Frequent sitting, standing, walking, reaching and repetitive foot/leg and hand/arm movements.
• Frequent use of vision and depth perception for distances near (20 inches or less) and far (20 feet or more) and to identify and distinguish colors.
• Frequent use of hearing and speech to share information through oral communication.
• Ability to hear alarms, malfunctioning machinery, etc.
• Frequent keyboard use/data entry.
• Occasional bending, stooping, kneeling, squatting, twisting and gripping.
• Occasional lifting/carrying and pushing/pulling objects weighing 25-50 lbs.
• Rare climbing.

Responsibilities

• Creates and implements strategy for specific area of digital marketing as assigned by manager.
• Oversees and designs user experience through fluid design and customer-focused content.
• Conducts user testing and focus groups as needed to understand the user experience.
• Monitors and enforces compliance with organization brand guidelines, editorial standards, web standards, and regulatory compliance.
• Builds and launches system digital plans to support marketing and communication initiatives that align with areas of focus.
• Designs market-based web content to increase website engagement and improve the user experience.
• Develops landing pages to align with digital strategy and support marketing campaigns as appropriate.
• Integrates with the organization’s CRM platform to track customer engagement and identify areas of improvement.
• Uses data and analytics to inform strategy development and adjustments.
• Develops market-based web content including gathering and researching information that enhances the value of the website to intended audiences.
• Serves as project manager on multi-disciplinary teams that oversee web changes/enhancements.
• Coordinates with third-party vendor to implement web tactics that require developer support, ensuring on time delivery of digital deliverables.
• Ensures that the organization’s web presence meets customer expectations.
• Performs other duties as assigned.

Benefits

• Paid Parental Leave: we offer eligible team members one week of paid parental leave for newborns or newly adopted children (pro-rated based on FTE).
• Flexible Payment Options: our voluntary benefit offered through DailyPay offers eligible hourly team members instant access to their earned, unpaid base pay (fees may apply) before payday.
• Upfront Tuition Coverage: we provide upfront tuition coverage through FlexPath Funded for eligible team members.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior