Digital Marketing Analyst

Roi Revolution Inc•Raleigh, NC

1d•$86,250 - $100,000•Hybrid

About The Position

This Digital Marketing Analyst opportunity is for a professional looking to expand their expertise into a fast-growing area of the industry, with a focus on analyzing performance, optimizing campaigns, and driving results for clients. The role involves a structured training program to build expertise in programmatic advertising and industry-leading platforms like The Trade Desk and Amazon DSP. The position offers the chance to learn, grow, and make an impact alongside a collaborative team of digital marketing experts.

Requirements

At least 1 year of experience in paid advertising (paid search, paid social, programmatic, or retail media)
Bachelor’s degree
Experience managing and optimizing campaigns within one or more digital marketing platforms, such as Google Ads, Meta Ads Manager, LinkedIn Ads, Microsoft Ads, Amazon Advertising, or similar advertising platforms.
Flexible, self-starter with the ability to take ownership of numerous, fast-moving projects and is comfortable working with ambiguity.
Detail oriented with strong follow-through.
Ability to analyze data and translate into actionable insights.
Strong written, verbal, and visual communication.
Understanding of digital media metrics and how they interact and influence one another.
Embodies ROI’s core values and is willing to contribute to a collaborative team environment.

Responsibilities

Plan and execute clients’ display, CTV/OTT, audio, native, and digital-out-of-home programmatic campaigns.
Provide ongoing optimizations throughout the duration of a campaign by regularly reviewing advertising tactics and shifting budgets to drive performance against client KPIs.
Evaluate performance within programmatic platforms to provide insights and strategic recommendations for current and future campaigns.
Work with client and internal teams to create robust media plans for programmatic activation, with annual budgets reaching seven figures.
Coordinate the implementation and troubleshooting of conversion, retargeting, and look-a-like tracking pixels with partner ad platforms.
Collaborate with internal Paid Media teams and media partners to ensure strategic alignment across media channels.
Create regular performance reports and share findings with client contacts on a weekly basis.
Perform audits of prospective clients’ programmatic campaigns and make recommendations to secure new business for the agency.
Assist the programmatic team in training internal team members on programmatic best practices and platforms.

Benefits

Work-life integration supported by a hybrid work environment and core office hours.
Thoughtfully designed workspace for collaboration, deep work, and downtime.
20 days of PTO with incremental increases as your ROI career progresses.
10 paid holidays.
Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental).
Paid disability and life insurance.
Monthly education bonus.
Training and mentorship programs designed for personal and professional growth.
Team lunches twice per quarter.
Quarterly team builders.
Fully stocked kitchen and catered weekly lunch.
Eco-friendly office with onsite gym and game room.