Digital Marketing Lead Analyst

Citi • Jacksonville, FL

1d • $103,920 - $155,880 • Onsite

About The Position

The Digital Marketing Lead Analyst is a strategic professional who stays abreast of developments within their field and contributes to directional strategy by considering their application in their job and the business. This role is recognized as a technical authority within an area of the business and requires basic commercial awareness. Typically, multiple individuals within the business possess the same level of subject matter expertise. Developed communication and diplomacy skills are essential for guiding, influencing, and convincing others, particularly colleagues in other departments and occasional external customers. This role has a significant impact on its area through complex deliverables and provides advice and counsel related to the technology or operations of the business. The work impacts an entire area, ultimately affecting the overall performance and effectiveness of the sub-function/job family.

Requirements

• 6-10 years of experience in Business, Marketing/Servicing or Marketing Management, Project Management skills
• Demonstrated customer focus and past achievement in applying a customer mindset to shape solutions and approach to realize marketplace potential and meet financial goals.
• Digital experience and analytic background preferable
• Experience working with creative agencies for creative development/understanding of the creative agency process
• Highly capable in driving change and innovation to deliver growth
• Bachelor’s/University degree, Master’s degree preferred

Responsibilities

• Ensure all campaigns are executed within the business framework and that any identified issues are managed across functions/lines of business and closed on time.
• Support the exploration and development of marketing enhancements in support of our overall strategies.
• Oversee overall campaign planning and execution from a strategic perspective.
• Define and present go-to-market strategy for new journey enhancements and features, partnering with digital usage and creative teams.
• Develop Journey marketing processes to optimize engagement model between Digital Marketing and Journey teams.
• Review marketing strategies, plans and creative with Journey leads at critical phases of process.
• Socialize Journey enhancement roadmaps and supporting customer research.
• Support digital usage teams in delivering against key Scorecard metrics, including Mobile Usage, Digital Usage and Digital Enrollment.
• Monitor and report on digital customer experience issues that impact marketing and create action plan in partnership with Journey Owners to resolve.
• Proactive in identifying customer experience pain points and opportunities.
• Recommend innovative and creative ways for how marketing can drive adoption of new Mobile App functionality.
• Partner with Mobile/Digital Container team to build out marketing infrastructure and capabilities to drive improved marketing performance.
• Ensure that projects are effectively planned, managed and monitored.
• Partner closely across the organization with cross functional teams including journeys, products, channels, operations, decision management, marketing information management, legal, privacy, control, compliance, etc.
• Present Journey enhancement updates, roadmaps and marketing recommendations to Senior Marketing leadership.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Benefits

• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Senior