Digital Marketing Analyst

RapidFort, Inc.

18h•$95,000 - $120,000•Remote

About The Position

In this role, you will be a highly hands-on contributor responsible for executing RapidFort’s digital marketing and demand generation programs across channels. Working directly with the Head of Demand Generation and leveraging messaging and content created by the Director of Product Marketing, you will play a key role in launching campaigns, managing day-to-day execution, and driving measurable results. This is an execution-first role where success is defined by your ability to build, launch, optimize, and scale campaigns that generate pipeline. You will also contribute insights and recommendations to improve performance and inform strategy over time.

Requirements

2–5 years of experience in digital marketing, demand generation, or campaign execution (B2B tech preferred)
Proven hands-on experience managing campaigns across multiple digital channels (PPC, paid social, email, landing pages, etc.)
Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
Strong execution skills with attention to detail and ability to manage multiple campaigns simultaneously
Working knowledge of analytics tools (Google Analytics, dashboards, Excel/Sheets)
Understanding of marketing funnels, lead generation, and conversion optimization
Strong written and verbal communication skills
Ability to thrive in a fast-paced, execution-driven environment
Bachelor’s degree in marketing, business, or related field

Nice To Haves

Experience marketing cybersecurity, cloud security, DevOps platforms, infrastructure software, developer tools, or enterprise SaaS products.
Familiarity with: Software supply chain security, Vulnerability management, Container security, Kubernetes, Cloud-native architectures, Application security, DevSecOps
Experience with account-based marketing (ABM) and enterprise demand generation.
Experience managing paid media budgets or working with agencies.

Responsibilities

Build, launch, and manage digital marketing campaigns across channels including SEO, SEM, PPC, paid social, display, retargeting, and content syndication
Execute inbound and outbound demand generation programs aligned with overall campaign strategy
Set up and manage campaigns in marketing automation and ad platforms (e.g., HubSpot, Google Ads, LinkedIn, etc.)
Create and deploy emails, landing pages, forms, and workflows to support campaign execution
Translate product marketing content into campaign assets (ads, emails, landing pages, social posts)
Support execution of account-based marketing (ABM) campaigns targeting key accounts and personas
Monitor daily and weekly campaign performance and make real-time adjustments to improve results
Run A/B tests across ads, landing pages, and email campaigns to optimize conversion rates
Optimize campaigns for key metrics including CTR, CPL, MQLs, and pipeline contribution
Identify underperforming areas and take immediate action to improve outcomes
Manage campaign tracking, tagging, and attribution to ensure accurate reporting
Support lead flow processes including lead capture, scoring, routing, and nurturing workflows
Maintain and update marketing systems, lists, and audience segments
Work with tools and AI-driven platforms to identify and activate target audiences
Build and maintain dashboards and reports on campaign performance
Provide regular updates on campaign results, insights, and optimization actions
Analyze funnel performance and identify opportunities to improve conversion rates
Share data-driven recommendations to improve future campaigns and overall marketing effectiveness
Work closely with Demand Generation, Product Marketing, and Sales teams to execute integrated campaigns
Ensure campaigns align with product messaging, launches, and positioning
Support webinars, events, and partner campaigns to maximize lead generation