Digital Marketing Analyst I
About The Position
At RealPage Mixed Use, we help property management entrepreneurs grow smarter, faster, and more efficiently through industry-leading technology brands including Buildium, Propertyware, HomeWiseDocs, and All Property Management. We’re looking for a data-driven, creative, and performance-focused Digital Marketing Manager to lead multi-channel paid media programs that directly impact customer acquisition and revenue growth. If you thrive in fast-paced SaaS environments, love testing and optimizing campaigns, and enjoy partnering across creative, analytics, sales, and web teams, this is an opportunity to make a measurable impact while working with a collaborative and entrepreneurial marketing team.
Requirements
- 3–5 years of experience in digital marketing, performance marketing, or paid media management
- Hands-on expertise managing PPC/SEM, paid social, display, and demand generation campaigns
- Strong experience with Google Ads, LinkedIn Ads, Meta Ads Manager, and GA4
- Proven ability to optimize campaigns and improve lead generation performance through data-driven decision-making
- Experience with marketing analytics, attribution, and reporting tools such as: GA4, Looker Studio / Google Data Studio, Salesforce, Excel
- Strong analytical skills with advanced Excel capabilities including Pivot Tables, VLOOKUP/XLOOKUP, and formulas
- Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously
- Strong communication skills with the ability to translate data into actionable insights
- Bachelor’s degree in Marketing, Communications, Business, or a related field — or equivalent practical experience
Nice To Haves
- Industry Experience with B2B, SaaS or technology company and/or Real Estate Related Industry (particularly Property Management) is preferred but not required
- Experience using a project management tool such as Hive is a plus
- Google Ads, Microsoft Ads and/or Google Analytics certified
Responsibilities
- Build, launch, and optimize multi-channel paid media campaigns across: PPC / SEM, LinkedIn Ads, Meta (Facebook/Instagram) Ads, YouTube Ads, Display & Programmatic Advertising, Affiliate Marketing, Review Platforms & Third-Party Publications
- Manage campaign budgets, pacing, targeting, bidding strategies, and performance optimization
- Develop audience segmentation and retargeting strategies to improve conversion performance
- Use emerging AI and automation tools to accelerate ad copy testing, keyword research, campaign analysis, and workflow execution
- Identify opportunities to apply AI and LLM-enabled tools to improve personalization, experimentation, and campaign scalability
- Monitor, analyze, and optimize campaign performance using KPIs such as CPL, CAC, ROAS, CTR, conversion rate, and pipeline contribution
- Conduct A/B and multivariate testing for ad copy, creative, landing pages, and audience targeting
- Build campaign forecasts and performance projections
- Develop dashboards and reporting in GA4, Looker Studio (Google Data Studio), Excel, and other analytics tools
- Present insights, recommendations, and performance updates to marketing stakeholders
- Partner with Creative, Web, Analytics, Marketing Operations, and Sales teams to execute high-performing campaigns
- Coordinate with external agencies and vendors to ensure successful delivery and optimization
- Support light organic social media management initiatives for Mixed Use brands
- Stay current on digital marketing trends, emerging platforms, AI tools, and paid media best practices
Benefits
- Health, dental, and vision insurance.
- Retirement savings plan with company match.
- Paid time off and holidays.
- Professional development opportunities.
- Performance-based bonus based on position.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
