Digital Marketing Analyst
Careerswift
•Remote
About The Position
Byte&Kite is a digital marketing agency helping clients across a range of industries grow through effective digital marketing. As a Digital Marketing Analyst, you will turn campaign, website and customer data into clear insights that help clients make better marketing decisions. You will work across SEO, paid media, email and other digital channels, partnering with channel specialists to measure performance, identify opportunities and communicate what the data actually shows.
Requirements
- 2+ years of experience in digital marketing analytics, marketing analytics or a related role
- Strong analytical skills and ability to turn data into actionable recommendations
- Experience with GA4 and marketing reporting platforms
- Strong Excel or Google Sheets skills, including working with large datasets and formulas
- Understanding of key digital marketing metrics across paid media, SEO, email and website performance
- Comfortable building dashboards and presenting insights to non-technical stakeholders
- Strong attention to detail and ability to question data when results do not make sense
- Able to distinguish correlation from causation when analysing marketing performance
Nice To Haves
- Agency experience
- Looker Studio or similar dashboarding tools
- Experience with Google Tag Manager
- SQL or basic data querying skills
- Familiarity with CRM and advertising platforms
- Experience with attribution or marketing mix analysis
Responsibilities
- Analyse performance across digital marketing channels and client accounts
- Build and maintain dashboards and recurring performance reports
- Track traffic, conversions, customer acquisition and other key marketing metrics
- Investigate performance changes and identify meaningful trends and opportunities
- Connect marketing activity to business outcomes and flag gaps in attribution
- Support channel teams with analysis for campaign planning, optimisation and testing
- Present findings and recommendations clearly to internal teams and clients
- Maintain consistent reporting definitions and data quality across accounts
Benefits
- Competitive compensation based on experience and qualifications
- Professional development and training opportunities
- Fully remote across US time zones
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
