Digital Marketing Analyst
U-Haul•Phoenix, AZ
•Onsite
About The Position
The U-Haul Digital Marketing, Design & Listings team is seeking a talented CRM Data and Integration Marketing Specialist to join their team. This role will play a pivotal part in shaping data strategies for their cross-channel marketing tool, Braze. The specialist will use their knowledge of SQL, Python, and HTML to harness customer data points, strategize data collection, and integration with Braze. This role will directly enhance the U-Haul customer experience and contribute to smarter, more tailored email campaigns.
Requirements
- Demonstrated mastery in creating events for Google Tag Manager using JavaScript
- Hands-on experience with Google Analytics 4
- Strong proficiency in HTML, CSS, and SQL
- Entry level Python
Nice To Haves
- Experience with Databricks or other data warehouses
- Knowledge of Braze Email Platform
- Experience with PowerBI or Looker Studio
- Proficiency in Liquid Template Language
- Expertise in Google Cloud Platform, BigQuery, and Virtual Machines
Responsibilities
- Build API Connections: Create seamless API integrations to link their CRM (Braze) with their data warehouse (Databricks) using Python, ensuring data flows accurately, consistently, and is always on point.
- Optimize Data Flow: Implement top-notch data management practices within Braze, turning it into a high-performing, efficient engine that powers marketing efforts.
- Expand Our Data Universe: Harness the power of SDKs to discover and capture valuable new data points, expanding possibilities and fueling smarter decisions.
- Elevate Campaign Performance: Craft and perfect API triggers for email campaigns that reach the audience at the perfect time, boosting engagement and conversions.
- Unleash Python Power: Use Python skills to transfer data through existing APIs, connecting complex systems and unlocking new opportunities to supercharge marketing strategies.
- Ensure Flawless Performance: Keep a close eye on campaign performance, troubleshooting any anomalies with the target audience or outages in the data stack to maintain smooth operations.
Benefits
- Medical insurance
- Prescription drug plans
- Dental & Vision plan with hearing care discounts
- Onsite medical clinic for team members and eligible family members
- New indoor fitness gym (Midtown Phoenix campus)
- Get Fit Gym Reimbursement Program
- Registered Dietitian Program
- WeightWatchers®
- CVS Virtual Care
- U‑Haul Kids Program
- 24‑Hour Nurse Line
- Wellness Program (Healthier You initiatives & challenges)
- Mindset App Reimbursement
- Pet Insurance & Wellness plans
- Career stability
- Opportunities for advancement
- Valuable on‑the‑job training
- Tuition Reimbursement Program
- Free online courses for personal and professional development at U‑Haul University®
- 401(k) Savings Plan
- Employee Stock Ownership Plan (ESOP)
- Company‑paid life insurance
- Voluntary life insurance options
- Short-Term and Long‑Term Disability
- Critical Illness, Accident & Hospital Indemnity plans
- Business & business travel insurance
- MetLaw Legal Program
- MetLife Auto & Home Insurance
- LifeLock Identity Theft Protection
- Dave Ramsey’s SmartDollar® Financial Wellness Program
- U‑Haul Federal Credit Union
- Paid holidays, vacation, and sick time
- You Matter Employee Assistance Program (EAP)
- Discounts on cell phone plans, hotels, computers, vehicles & more
- Community involvement & volunteer opportunities
- U‑Haul Mothers Program (Paid maternity leave)
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
