Digital Marketing Account Manager

USA TODAY Co.

2d • $45,000 - $55,000 • Remote

About The Position

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com
Are you passionate about digital marketing, client relationships, and driving measurable business results? As an Account Manager, you'll serve as a trusted advisor to a portfolio of clients, helping them navigate today's evolving marketing landscape while maximizing the performance of their advertising investments.
In this highly collaborative role, you'll partner closely with Sales, Digital Strategy, Optimization, and Operations teams to create and execute integrated marketing solutions across search, display, social media, digital, and print channels. Your ability to combine strategic thinking, data-driven insights, and exceptional client service will directly contribute to client retention, growth, and long-term success.
If you're energized by building relationships, solving complex challenges, and helping businesses grow, we'd love to hear from you.

Requirements

• 3+ years of client-facing account management, customer success, or relationship management experience.
• 2+ years of hands-on experience managing digital marketing or advertising campaigns.
• Bachelor's degree in Business, Marketing, Advertising, Communications, Journalism, Finance, Economics, or a related field.
• Strong understanding of digital marketing channels, including paid search, display advertising, social media, email marketing, and analytics.
• Proven ability to build trust, influence stakeholders, and maintain strong client relationships.
• Excellent analytical skills with the ability to translate data into actionable business recommendations.
• Strong verbal, written, and presentation skills.
• Experience managing multiple priorities in a fast-paced, client-focused environment.
• Proficiency with Microsoft Excel, PowerPoint, CRM platforms, and marketing technology tools.

Nice To Haves

• Google Ads and Google Analytics certifications preferred.

Responsibilities

• Serve as a Trusted Client Partner: Build, strengthen, and grow long-term relationships with clients while serving as their primary post-sale point of contact.
• Understand client goals, business challenges, and success metrics to ensure marketing strategies align with desired outcomes.
• Anticipate client needs, proactively identify opportunities, and provide strategic recommendations that drive results.
• Lead Strategic Marketing Initiatives: Develop and execute integrated marketing strategies across paid search, display, social media, local marketing solutions, and owned digital and print channels.
• Translate campaign objectives into actionable plans that support business growth and maximize return on investment.
• Stay informed on emerging marketing trends, technologies, and best practices to help clients remain competitive.
• Deliver Data-Driven Results: Analyze campaign performance and communicate insights through regular business reviews and client presentations.
• Monitor trends, identify optimization opportunities, and recommend adjustments that improve campaign effectiveness.
• Use performance data to guide strategic decisions and uncover opportunities for continued growth.
• Collaborate Across Teams: Partner closely with Sales, Optimization, Ad Operations, and Digital Solutions teams to ensure seamless campaign execution.
• Mobilize internal resources to support client objectives and deliver exceptional customer experiences.
• Foster strong cross-functional relationships that contribute to efficient workflows and superior results.

Benefits

• The annualized base salary for this role will be $45 000,00 - $55,000.00. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level