Account Manager - Digital Marketing

USA TODAY Co.

5d • $45,000 - $55,000 • Remote

About The Position

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com
At LocaliQ, we’re on a mission to help businesses grow through smarter marketing. As an Account Manager, you’ll play a critical role in delivering on that promise—partnering with clients to turn strategy into results.
In this role, you’ll act as the primary point of contact post-sale, owning the client relationship and ensuring campaigns across search, social, display, and our proprietary solutions are driving real business impact. You’ll combine data, strategy, and collaboration to optimize performance and uncover new opportunities for growth.
If you thrive in a fast-paced, client-focused environment and love turning insights into action, this is where you’ll make an impact.

Requirements

• 3+ years of client-facing account management experience with a strong track record of building relationships and delivering results
• 2+ years of hands-on experience managing digital marketing campaigns (search, social, display, etc.)
• Solid understanding of digital marketing performance metrics, including PPC, programmatic, social, and analytics (GA4 preferred)
• Ability to turn insights into strategy and communicate recommendations with confidence
• Experience working cross-functionally in a collaborative, fast-paced environment
• Strong communication and presentation skills with the ability to influence and educate clients
• Highly organized with the ability to manage multiple accounts and priorities
• Proficiency in Excel and PowerPoint

Nice To Haves

• You’re client-first and results-driven, always focused on delivering measurable impact
• You’re data-savvy and strategic, but also creative in your approach
• You’re adaptable and solution-oriented, comfortable navigating change and complexity
• You’re a strong collaborator, working seamlessly across teams to get things done
• You take ownership and bring a proactive mindset to everything you do
• Bachelor’s degree in Business, Marketing, Communications, or related field
• Google Ads and/or Google Analytics certifications

Responsibilities

• Own the client relationship post-sale, building trust and becoming a strategic advisor focused on long-term success
• Drive performance across multi-channel campaigns including search, social, display, and O&O media
• Translate data into action by analyzing campaign performance, identifying trends, and delivering optimization recommendations
• Partner closely with Sales and Optimization teams to align on strategy, execution, and client goals
• Lead client conversations through regular touchpoints (weekly, monthly), clearly communicating performance, insights, and value
• Proactively identify growth opportunities and guide clients on how to maximize their marketing investment
• Ensure a cohesive marketing strategy across all channels to deliver consistent messaging and results
• Stay ahead of the curve by adapting strategies in an ever-evolving digital landscape

Benefits

• The annualized base salary for this role will range between $45,000, and $55,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level