Digital Manager

ACLU FOUNDATION OF TEXAS INC•, TX

About The Position

The Digital Manager is a leadership role in the Communications Department, responsible for setting the organization’s digital strategy and leading a cross-functional team in its execution. The manager oversees the planning, production, and distribution of digital content across platforms and partnerships, ensuring the work aligns with organizational goals and brand voice. The position provides direction, support, and coordination so the digital team can consistently produce high-quality work, and requires sound judgment in balancing strategic priorities, team capacity, shifting deadlines, and timely opportunities. The role works with significant autonomy and reports to the Communications Director. It currently supervises a small team. The ACLU of Texas is a nonprofit and nonpartisan organization that works with communities, at the State Capitol, and in the courts to protect and advance civil rights and civil liberties for every Texan. It operates professional offices in Houston, Austin, Dallas, El Paso, and Brownsville. The position may be based anywhere in Texas; employees based outside Houston must travel to Houston quarterly.

Requirements

At least 5 years of experience in digital communications, multimedia production, or digital strategy.
Demonstrated experience supervising and developing communications professionals, coordinating cross-functional contributors, and managing external contractors.
Demonstrated experience managing complex digital project pipelines, coordinating multiple deadlines, and aligning content calendars and deliverables with organizational campaigns and goals.
A track record of navigating shifting priorities, evolving needs, and complex challenges with initiative and sound judgment.
Demonstrated commitment to advancing the ACLU of Texas’ values, mission, and goals, with an understanding of structural racism and interpersonal bias.
Ability to travel to Houston quarterly if based elsewhere, travel occasionally throughout Texas, and work non-traditional hours as needed.
Leadership skills, including setting direction and expectations, delegating effectively, developing staff, and holding the team accountable.
Process, project-management, and digital communications expertise, including knowledge of digital strategy, platforms, content production, audience engagement, and performance analytics.
Ability to collaborate inclusively and build trust across colleagues, partners, roles, and areas of expertise.

Nice To Haves

Experience in a nonprofit or campaign environment.

Responsibilities

Partner with Communications Department leadership to establish strategic priorities, develop and manage budgets, and coordinate work across teams.
Manage and develop a cross-functional digital team by setting priorities, clarifying roles and expectations, delegating work, allocating resources, providing feedback and coaching, and addressing barriers to performance.
Provide strategic, editorial, or production support for complex, time-sensitive, or high-priority projects when needed.
Translate advocacy goals into actionable, creative digital strategies and plans.
Lead digital campaigns, tailoring tactics to specific audiences and optimizing content for specific channels.
Manage the end-to-end production pipeline for social media, web content, broadcast emails, multimedia, promotional items, and paid advertising, including schedules, ownership, reviews, and timely delivery.
Serve as the final publication-ready editor of digital content, ensuring accuracy, clarity, AP style, and adherence to approved messaging.
Establish and maintain creative and editorial guidelines, review practices, and feedback processes.
Build and maintain relationships with organizational partners, stakeholders, and coalitions.
Vet, onboard, contract, and manage freelancers and vendors, providing clear scopes and feedback.
Plan and coordinate digital communications for in-person, webinar, and virtual events, including promotion, audience engagement, live coverage, and follow-up content.
Analyze and report on digital performance, turning analytics and insights into recommendations for content, channel, and campaign strategy.
Stay current on digital storytelling approaches, platform and algorithm changes, creative technologies, and audience behaviors.
Develop and oversee structured experiments with formats, tools, platforms, and audience-engagement approaches; assess results and apply effective practices to the organization’s digital strategy.
Perform other duties and responsibilities as required.