Digital Marketing Manager

Crosley Brands•Louisville, KY

4d•Onsite

About The Position

Crosley is seeking a results-driven Digital Marketing Manager to lead the direct-to-consumer e-commerce strategy for CrosleyRadio.com and CrosleyFurniture.com. The Digital Marketing Manager will own the end-to-end customer journey—from acquisition and traffic generation to on-site conversion and retention. They will serve as the commercial steward of both websites, optimizing content, promotional strategy, and digital campaigns to accelerate revenue growth, drive profitability, and strengthen brand health. The Digital Marketing Manager has no internal direct reports but is responsible for overseeing and managing third-party website and advertising partners.

Requirements

Proven track record managing D2C e-commerce operations, paid media campaigns, SEO, and lifecycle marketing.
Strong analytical capabilities with experience translating complex web and sales data into actionable business strategies.
Excellent written communication skills capable of shaping engaging copy for email, SMS, and web.
Exceptional organizational skills with a demonstrated ability to manage external partners, balance multiple projects, and meet competing deadlines.
Comfort navigating e-commerce platforms, analytics tools, and content management systems.
Bachelor's Degree
4-6 Years of experience

Responsibilities

Serve as primary business owner for CrosleyRadio.com and CrosleyFurniture.com, responsible for sales and margin, while managing the continuous improvement of website content, merchandising, and promotional calendars.
Partner with internal IT team and external agency partners to introduce site enhancements, refine navigation, and optimize conversion rates.
Oversee Search Engine Optimization and Generative Engine Optimization strategies, optimizing on-site structure, brand citations, and content formatting so Crosley products are prioritized across search and AI-driven engines.
Spearhead key growth initiatives, including the strategic rollout of vinyl sales on CrosleyRadio.com.
Responsible for direct sales through social media platforms
Act as internal subject matter expert for PPC, social advertising, and paid media, maximizing ROAS and customer acquisition efficiency.
Design, write, and execute multi-channel email and SMS strategies spanning product launches, automated workflows, seasonal campaigns, and re-engagement flows.
Drive organic traffic through comprehensive Search Engine Optimization (SEO) practices across all product categories.
May be responsible for or assist with brand activation events
Establish tracking frameworks and regularly present clear ROI and performance dashboards to leadership.
Analyze website data and market research to construct buyer personas and execute targeted campaigns.
Measure brand awareness to track market positioning against key competitors.
Supervise third-party agencies and development partners to align deliverables with business objectives and budgets.