Digital Growth Specialist
Private Label Staff•Washington, DC
•Onsite
About The Position
We are seeking a Senior Digital Growth & Marketing Specialist to strengthen our market presence, increase brand awareness, and drive measurable digital growth. This role will lead SEO, AI-driven search visibility, website performance, digital campaigns, analytics, and market positioning, working closely with Marketing, Sales, Solutions, and technology partners.
Requirements
- 4+ years of experience in digital marketing, growth marketing, SEO, demand generation, or B2B marketing.
- Strong knowledge of technical SEO, content optimization, analytics, and search strategy.
- Understanding of AI-powered search, AEO, GEO, and generative search.
- Experience developing measurable B2B digital campaigns.
- Experience with websites/CMS platforms such as WordPress.
- Strong analytical, communication, and project-management skills.
- Ability to translate complex technical offerings into compelling marketing.
- Self-starter who can balance strategy, analysis, and execution.
- Platforms & Tools: Experience with some combination of: Semrush, Google Search Console, GA4, Google Tag Manager, Google Ads, LinkedIn Campaign Manager, WordPress, HubSpot, Salesforce, AI-search/GEO tools, and generative AI platforms.
Nice To Haves
- Experience in VAR, MSP, cloud, cybersecurity, infrastructure, or IT services.
- Experience marketing technology to government and commercial buyers.
- Familiarity with major technology ecosystems such as AWS, Microsoft, Cisco, Google Cloud, Dell, HPE, or Broadcom/VMware.
- Experience with ABM or OEM/channel marketing.
Responsibilities
- Develop and execute digital growth and visibility strategies.
- Own SEO, AEO, GEO, and AI-search initiatives.
- Optimize website content, landing pages, and customer journeys.
- Manage paid search, paid social, organic search, email, and partner campaigns.
- Develop content and thought-leadership strategies.
- Analyze performance, build reporting, and recommend improvements.
- Support marketing through OEM, technology, and channel partners.
- Translate technical capabilities into compelling digital content and campaigns.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
