Digital Giving Specialist - University Development & Alumni Engagement

Cal Poly•San Luis, CA

15h•Onsite

About The Position

The Digital Giving Specialist reports to the Associate Director of Annual Giving and assists the University Development & Alumni Engagement (UDAE) unit to establish and meet the fundraising goals and objectives of Cal Poly Annual Giving. The incumbent works independently on a broad range of projects primarily focused on digital fundraising strategy, crowdfunding, and donor acquisition and retention through digital communications that promote philanthropic support of the university and/or programs. Using market research data and fundraising performance metrics, the incumbent determines the most effective techniques and approaches for reaching target donor audiences; identifies the philanthropic interests and giving behaviors of various constituent groups; translates research and donor insights into strategic digital fundraising campaigns; and creates marketing and solicitation programs to increase donor participation, revenue, and engagement in support of university priorities. The role of the University Development and Alumni Engagement (UDAE) is to foster strong relationships with internal and external partners to enhance support for Cal Poly. University Development and Alumni Engagement establishes and implements an overall advancement program, including coordinating fundraising, donor relations, gift processing, trust and endowment management, training and systems support for the donor database, and Cal Poly Foundation support and administration.

Requirements

Working knowledge of annual giving principles, digital fundraising strategies, and current best practices in advancement and philanthropy.
Demonstrated ability to independently analyze fundraising performance data, donor engagement metrics, and campaign outcomes to develop data-informed recommendations and adjust strategies accordingly.
Proficiency in digital fundraising and donor management platforms (e.g., crowdfunding platforms, e-solicitation tools, CRM/advancement databases) and the ability to train others on their use.
Skilled in developing compelling fundraising content and communications across digital channels including email, social media, web, and multimedia formats tailored to diverse audiences.
Strong analytical and organizational skills to plan, prioritize, and manage multiple fundraising campaigns, projects, and events within time and budget constraints.
Demonstrated ability to coordinate and maintain effective working relationships with a broad range of internal and external stakeholders, including campus partners, donors, and vendors.
Equivalent to a bachelor's degree in a related field and two years of relevant experience.
Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis.
An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
Satisfactory completion of a background check (including a criminal records check) is required for employment.
The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
Applicants for staff and management positions must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Responsibilities

Establish and meet the fundraising goals and objectives of Cal Poly Annual Giving.
Focus on digital fundraising strategy, crowdfunding, and donor acquisition and retention through digital communications.
Determine the most effective techniques and approaches for reaching target donor audiences using market research data and fundraising performance metrics.
Identify the philanthropic interests and giving behaviors of various constituent groups.
Translate research and donor insights into strategic digital fundraising campaigns.
Create marketing and solicitation programs to increase donor participation, revenue, and engagement in support of university priorities.