Digital Giving Specialist - University Development & Alumni Engagement
About The Position
The Digital Giving Specialist reports to the Associate Director of Annual Giving and assists the University Development & Alumni Engagement (UDAE) unit to establish and meet the fundraising goals and objectives of Cal Poly Annual Giving. The incumbent works independently on a broad range of projects primarily focused on digital fundraising strategy, crowdfunding, and donor acquisition and retention through digital communications that promote philanthropic support of the university and/or programs. Using market research data and fundraising performance metrics, the incumbent determines the most effective techniques and approaches for reaching target donor audiences; identifies the philanthropic interests and giving behaviors of various constituent groups; translates research and donor insights into strategic digital fundraising campaigns; and creates marketing and solicitation programs to increase donor participation, revenue, and engagement in support of university priorities.
Requirements
- Working knowledge of annual giving principles, digital fundraising strategies, and current best practices in advancement and philanthropy.
- Demonstrated ability to independently analyze fundraising performance data, donor engagement metrics, and campaign outcomes to develop data-informed recommendations and adjust strategies accordingly.
- Proficiency in digital fundraising and donor management platforms (e.g., crowdfunding platforms, e-solicitation tools, CRM/advancement databases) and the ability to train others on their use.
- Skilled in developing compelling fundraising content and communications across digital channels including email, social media, web, and multimedia formats tailored to diverse audiences.
- Strong analytical and organizational skills to plan, prioritize, and manage multiple fundraising campaigns, projects, and events within time and budget constraints.
- Demonstrated ability to coordinate and maintain effective working relationships with a broad range of internal and external stakeholders, including campus partners, donors, and vendors.
- Equivalent to a bachelor's degree in a related field and two years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis.
- An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
Responsibilities
- Establish and meet the fundraising goals and objectives of Cal Poly Annual Giving.
- Focus on digital fundraising strategy, crowdfunding, and donor acquisition and retention through digital communications.
- Determine the most effective techniques and approaches for reaching target donor audiences using market research data and fundraising performance metrics.
- Identify the philanthropic interests and giving behaviors of various constituent groups.
- Translate research and donor insights into strategic digital fundraising campaigns.
- Create marketing and solicitation programs to increase donor participation, revenue, and engagement in support of university priorities.
Benefits
- health, dental and vision insurance
- retirement participation in the Public Employees' Retirement System
- educational benefits for eligible employees
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
