Digital Fundraising Coordinator, Streaming Projects
About The Position
OPB is hiring a Digital Fundraising Coordinator for a new, limited-duration role supporting the launch and growth of its streaming app. The coordinator will work with the Digital Fundraising team, Development, cross-functional teams, and external partners to create campaigns, optimize user journeys, analyze audience behavior, and support the future of digital public media at OPB. The role is responsible for internal and external communications related to the app launch. Working closely with Development Operations, the coordinator will manage and analyze viewing data and user behaviors; build emails, automations, and targeted audiences to drive app adoption and create paths to membership; and collaborate on testing, reporting, and accurate audience communications. This is a hybrid role, with most work performed remotely and occasional onsite work required. Most work takes place during regular weekday business hours, though availability outside normal hours may occasionally be needed. The position reports to the Digital Fundraising Manager and Director of Digital Membership. It is non-exempt and unrepresented, with a probable hiring range of $28.17–$29.30 per hour, depending on qualifications.
Requirements
- Two years of experience in project management, digital or lifecycle marketing, membership, or fundraising.
- Familiarity with email marketing and marketing automation tools such as Redpoint Global, SendGrid, Campaign Monitor, Salesforce Marketing Cloud, or similar.
- Ability to use a CRM and data to identify and build audiences and evaluate campaigns, programs, and procedures to inform decisions.
- Experience building and managing website landing pages with CMS tools.
- Basic understanding of Google Analytics or other business intelligence tools and experience generating standard reports.
- Basic understanding of HTML/CSS and ability to troubleshoot issues in a content builder.
- Experience collaborating across teams and departments to meet streaming project growth and fundraising goals.
- Writing and copy-editing skills.
- Attention to detail and ability to manage multiple concurrent projects independently, with a positive, solutions-focused approach and appropriate judgment.
- Curiosity, initiative, and willingness to learn new skills and assume new duties.
- Flexibility, proactive communication, and strong organizational skills.
- Enthusiasm for the mission of OPB and KMHD.
Nice To Haves
- HTML/CSS or other web coding skills.
- Familiarity with project management tools or techniques.
- Familiarity with basic graphic design, photo, and video editing tools.
- Experience with report development or data analysis.
- Experience launching a new application or software program.
- Experience with RedPoint Marketing Platform and/or Salesforce.
- Bachelor’s degree in a related field.
Responsibilities
- Implement email fundraising, prospecting, and cultivation campaigns, including welcome and member cultivation series, reengagement efforts, automations, and standalone communications supporting the app launch.
- Coordinate digital communications production with Development and cross-functional teams, including gathering assets, identifying audiences, managing proofing, creating and sending emails, and reporting results.
- Help define and implement email solicitation and testing strategies for the video streaming app, and report test results.
- Collaborate with Development Operations to build, test, and troubleshoot app user paths, the membership funnel, and the user experience.
- When prioritized, support regularly scheduled newsletters and member, solicitation, and cultivation emails; update audience segments and email content.
- Coordinate production of digital campaign assets, ensuring images, copy, and links are ready for launch.
- Manage and update online contribution forms across channels, keeping content appropriate and current, data accurate, and forms organized and clearly named.
- Update app landing pages, FAQ pages, web elements, and other digital assets; create pages as needed and track their effectiveness.
- Coordinate the definition and testing of in-app calls to action, unique links, QR codes, and other digital membership activations.
- Produce and refine detailed analyses of digital campaign reports to inform fundraising strategies and streaming app growth.
- Work with teams and external vendors to execute and troubleshoot digital solicitation and testing strategies, support testing production, and report results.
- Coordinate cross-promotion of the OPB app in newsletters, Passport campaigns, and other channels.
- Coordinate with the digital content team on content curation for future Passport campaigns and share app viewing trends, insights, and user-experience input.
- Share available viewing and giving trend reports with external partners and vendors to inform future testing strategies.
- Collaborate with the Member Center on app user communications and feedback, and with Development Operations to troubleshoot issues.
- Manage show acquisition efforts in collaboration with the digital fundraising team when needed.
- Update form copy and code to support OPB’s membership program.
- Monitor and refine back-end automations related to form management, data, and audience segmentation, ensuring accurate and timely updates for new email properties and strategic initiatives.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
