Digital Fundraising Coordinator, Special Projects

Oregon Public Broadcasting•Portland, OR

8d•$28 - $29•Hybrid

About The Position

This role is designed to expand team capacity by coordinating and executing complex multi-faceted projects including building new email automations and welcome series, managing the team's robust testing program, and building new digital funnels for membership growth. This position will be trained on all core responsibilities of the Digital Fundraising Coordinator and will support the team as a resource for day-to-day operations as well. This new role is a perfect opportunity for a digital marketing professional interested in learning and growing at OPB. This role is a full-time role that is eligible for full benefits. Key responsibilities include coordinating and building email campaigns with complex list segmentation, email tests, and automations. Also, creating and updating giving forms (currently more than 100 active forms), crafting new landing pages and web elements, supporting paid social campaigns, and troubleshooting and optimization efforts. A significant portion of the role involves managing and maintaining automated fundraising and engagement programs, requiring strong technical proficiency and attention to detail. The position will be responsible for building, testing, and deploying technical campaign workflows that run continuously and support donor engagement objectives. Position Summary: Working with the development, membership, marketing, and digital content teams as well as external vendors, this position coordinates strategic digital communications to members, sustainers, and prospects through email, OPB’s website, and social platforms. The Digital Fundraising Coordinator, Special Projects is responsible for building emails, automations, and audience segmentations. Coordinating the implementation of OPB’s digital testing program, reporting campaign results, and ensuring OPB can effectively and accurately communicate and engage with our audiences. This role supports daily operations as well as researching and building complex multi-channel digital fundraising projects.

Requirements

Two to 5 years of experience in a marketing, membership, or fundraising role.
Familiarity with email marketing and marketing automation tools (RedPoint, SendGrid, Campaign Monitor, Salesforce Marketing Cloud, or similar).
Demonstrated ability to utilize a CRM and data to identify and build audiences and evaluate campaigns, programs and procedures to inform decision-making.
Basic understanding of Google Analytics or other business intelligence tools and experience generating standard reports.
Basic understanding of HTML/CSS and ability to troubleshoot issues in a content builder.
Experience working collaboratively across teams and departments to meet fundraising goals.
Writing and copy-editing skills.
Attention to detail and the ability to manage multiple, concurrent projects independently and in a positive, solutions focused manner with appropriate direction and judgment.
A curious self-starter with the ability and desire to learn new skills and assume new duties.
Flexibility, proactive communication, and strong organizational skills.
Enthusiasm for the mission of OPB.

Nice To Haves

HTML/CSS, or other web coding skills
Project management tools or techniques
Familiarity with basic graphic design and photo editing tools
Experience with report development or data analysis
Experience with RedPoint Marketing Platform and/or Salesforce
Bachelor’s degree in related field

Responsibilities

Implement email fundraising, prospecting, and cultivation campaigns.
Support the production of regularly scheduled emails including newsletters, member communications, solicitation and cultivation emails, updating and building audience segments, and creating and updated email content as required.
Manage the development and production of new digital efforts such as prospect welcome series, member cultivation series, reengagement efforts, new automations, and special standalone communications.
Coordinate with development, membership, marketing and digital content teams on the production of email communications, gathering image and copy assets, identifying audiences, managing the proofing process, creating and sending emails, and providing reports on results.
Produce, refine and distribute detailed analysis reports on email and other digital efforts to drive future fundraising strategies.
Work with the team to define email solicitation and testing strategies and assist in the implementation of tests and report results.
Collaborate with the Development Operations team to build, test, and troubleshoot special projects.
Create and update online giving forms, campaign landing pages and other assets required to support digital campaigns.
Coordinate the production of assets as required to support digital campaigns, ensuring images, copy, links, etc. are all ready in time for campaign launch.
Manage and update online contribution forms to support fundraising efforts on all channels, ensuring content is appropriate and updated, data is accurate, and forms are clearly named and organized.
Update campaign landing pages and web elements on OPB.org as appropriate for new campaigns, create new pages when required, and track results to ensure effectiveness.
Produce and refine detailed analysis of reports on digital efforts to drive future fundraising strategies.
Work with the team and external vendors to execute and troubleshoot digital solicitation and testing strategies, assist with production work required to support testing strategies, and report back on test results.
Collaborate with the team to identify opportunities to implement new features or platforms for online giving and assist with the evaluation and implementation of those tools.
Coordinate back-end processes that support donation and project management.
Update copy and code on forms to support OPB’s membership program.
Support with project management of digital fundraising campaigns, working collaboratively across teams and externally.
Monitor and refine back-end automations related to form management, data, and audience segmentation, ensuring timely and accurate updates as required to support new email properties or strategic initiatives.
Assist with efforts to support email deliverability and reputation management, including data hygiene, monitoring of KPIs related to deliverability, and researching and troubleshooting deliverability issues.