Digital Fundraising and Annual Giving Manager

Climate Central•Princeton, NJ

7d•$80,000 - $90,000•Remote

About The Position

Climate Central is seeking a Digital Fundraising & Annual Giving Manager to lead their strategy for small-dollar fundraising and digital donor engagement. This role will manage the annual fund portfolio (donors under $5,000) and develop/execute digital campaigns to expand and sustain the donor community. The position is central to growing the small-dollar donor base and building a scalable digital fundraising program. The Manager will design and execute multi-channel campaigns, strengthen donor retention and acquisition, and develop innovative online engagement approaches. Collaboration with development, communications, and content teams is key to ensure fundraising campaigns are timely, compelling, and aligned with Climate Central’s science-first, non-advocacy mission. Success will be measured by significant expansion of the small-dollar donor base and a scalable digital fundraising program that increases donor acquisition, retention, and engagement.

Requirements

3–5 years of experience in digital fundraising, direct response, or nonprofit development.
Proven experience developing and executing email-driven fundraising campaigns and multi-channel digital fundraising strategies.
Strong experience with email fundraising and digital donor engagement.
Experience building donation forms, surveys, and digital engagement tools.
Ability to analyze campaign performance and apply insights to improve results.
Strong writing skills with the ability to produce compelling fundraising copy quickly.
Ability to collaborate across teams and manage competing priorities.
Organized, detail-oriented, and proactive.
Demonstrated creativity, initiative, and responsiveness to fast-moving news cycles.
Commitment to Climate Central’s mission and climate science communication.
Working knowledge of HTML and CSS (additional coding experience a plus).

Nice To Haves

Experience managing an annual fund or donor portfolio.
Experience with Salesforce, Canva, Photoshop, or digital advertising (e.g., Google Ad Grants).
Familiarity with donor research tools such as iWave, Windfall, or WealthEngine.
Experience in fast-paced digital fundraising environments, such as political campaigns, advocacy organizations, or other rapid-response communications settings, is a plus.

Responsibilities

Manage and grow Climate Central’s annual fund portfolio (donors under $5,000).
Identify, cultivate, solicit, and steward annual donors with defined annual fundraising goals.
Analyze donor history and capacity to identify prospects for major and planned giving pipelines.
Develop and manage regular donor communications and newsletters.
Design and execute multi-channel fundraising campaigns across email, web, social, and print.
Develop digital fundraising assets including emails, landing pages, donation forms, and campaign materials.
Plan and implement giving day campaigns and other small-dollar fundraising initiatives.
Monitor and analyze campaign performance to optimize donor acquisition, retention, and renewal.
Test and implement new approaches to digital fundraising and audience engagement.
Maintain a coordinated digital fundraising calendar aligned with organizational priorities.
Partner with development leadership to support annual fundraising goals and donor programs.
Work with communications, content, and program teams to develop coordinated fundraising messaging.
Identify and research donor prospects for potential cultivation by frontline fundraisers.
Ensure fundraising communications reflect Climate Central’s non-advocacy, science-first approach.
Coordinate with website and content teams to support digital fundraising tools and engagement.
Track and analyze campaign performance (open rates, conversion rates, revenue, donor retention) and use insights to optimize future fundraising efforts.