Digital & Field Events Marketing Manager

Wing Assistant

3d•$100,000 - $140,000•Remote

About The Position

Wing is seeking elite talent to join M32 AI (backed by top-tier Silicon Valley VCs), dedicated to building agentic AI for traditional service businesses. This role is described as a startup within a corporate environment, offering a fast-moving and agile experience with the stability of a corporate and zero bureaucracy. The Digital & Field Events Marketer will own all aspects of events, from industry events, tradeshows, and conferences to smaller gatherings like luncheons and thought leadership conversations. They will also be responsible for digital events such as webinars and podcasts, including hosting and being the public face for the company during these events. This is a hands-on role for someone with 2-4 years of experience who excels at logistics, thrives in fast-paced settings, and enjoys executing successful events. The role involves close collaboration with sales, marketing, and product teams to convert event participation into meetings, opportunities, and revenue. It is an individual contributor role, being the first dedicated events hire, offering creativity and autonomy. The position is high-visibility from day one, providing an opportunity to shape the company's perception among customers, prospects, and the industry. It's ideal for someone seeking rapid growth, significant ownership, and the chance to build a portfolio of impactful events.

Requirements

1 to 4 years of experience in event marketing, field marketing, or event coordination, preferably in B2B or tech.
A proven track record of organizing events end-to-end, including demonstrating outcomes from past events.
Experience managing an events budget, including forecasting, tracking spend, and making trade-offs for ROI.
Ability to define KPIs and build reports connecting event activity to pipeline and revenue.
Demonstrated use of AI in event marketing for automation or improvement (e.g., research, vendor outreach, reporting, content drafting, lead enrichment).
Familiarity with HubSpot or similar CRM systems.
Strong project management skills, with the ability to manage timelines, budgets, vendors, and multiple tasks simultaneously.
Comfortable negotiating with vendors and event organizers.
Excellent communication skills, both written and verbal, for rallying teams, briefing executives, and engaging with prospects.
Ability to remain calm under pressure and problem-solve effectively during events.
Willingness and ability to travel 30-50% during peak event seasons across North America, with potential for European travel.
Must live within roughly an hour of a major airport hub with frequent direct flights.
Must have the right to work in the country where they live (US or Canada); visa sponsorship is not offered.

Nice To Haves

Experience with event tools such as Cvent, Splash, Bizzabo, or Goldcast.
Experience working with international events or vendors.
Background in B2B SaaS or a similar fast-paced tech environment.

Responsibilities

Source and prioritize events, including researching, evaluating, and recommending tradeshows, conferences, and industry events aligned with the Ideal Customer Profile (ICP) and revenue goals.
Own a rolling 12-month event calendar.
Manage relationships with event organizers, vendors, and venues, negotiating sponsorships, booth space, speaking slots, and add-ons to optimize budget.
Plan and execute events end-to-end, managing details such as booth design and shipping, collateral, lead capture, AV, catering, hotel blocks, and team travel logistics.
Serve as the on-site point of contact for all events, attending in person to set up and tear down booths, troubleshoot issues, and ensure a polished presence.
Prepare attending team members by briefing them on objectives, talking points, target accounts, and logistics.
Drive pipeline by partnering with sales to book pre-show meetings, organize on-site dinners and customer events, and ensure prompt lead capture, qualification, and follow-up.
Execute pre- and post-event campaigns in collaboration with marketing, including email outreach, landing pages, paid promotion, and social media to drive booth traffic and meeting bookings.
Manage the event budget, tracking costs, forecasting accurately, identifying risks, and making trade-off decisions.
Define Key Performance Indicators (KPIs) for each event (e.g., leads, meetings, pipeline, ROI) and create post-event reports to analyze performance and identify areas for improvement.