Field Events Marketing Manager

Ivo•San Francisco, CA

4d•Onsite

About The Position

Ivo is rapidly expanding across global markets, and our field marketing program is a major driver of that growth — attracting top Fortune 500 companies through targeted account-based programs, national and international conferences, and invite-only executive experiences. We're looking for an experienced, results-driven Field Marketing Manager to help scale our regional and account-based marketing efforts. Reporting to the Events Marketing Manager, you'll own field programs — from trade shows and executive dinners to targeted account-based campaigns — that turn priority prospects and customers into pipeline and revenue. This is a high-impact role for someone who thrives in a fast-paced environment, can independently manage complex, multi-format programs, and wants their work to directly influence pipeline, brand, and customer relationships at one of the fastest-growing companies in AI.

Requirements

3–5 years of experience in field marketing, events marketing, or a related B2B marketing function — ideally in tech or SaaS
Proven track record independently managing the logistics and execution of trade shows, conferences, executive dinners, or other field programs
Experience building or supporting account-based marketing programs, ideally using intent data or account-prioritization frameworks
Strong project management skills with the ability to juggle multiple programs and competing deadlines without dropping detail
Excellent written and verbal communication skills; comfortable engaging with vendors, executives, sales teams, and customers alike
Data-driven mindset — comfortable measuring pipeline impact and using insights to refine strategy
Experience with marketing tools (e.g. HubSpot), CRM systems (Salesforce), and design tools (Canva, Figma) preferred
Willingness to travel as needed

Nice To Haves

experience working with Fortune 500 clients
running ABM programs
operating in a high-growth
Experience working in a startup environment is preferred but not required.

Responsibilities

Own end-to-end execution of field programs — trade shows, conferences, executive dinners, roundtables, and partner activations — each tied to a defined target account list and pipeline goal
Partner closely with Sales (AEs, SDRs, and sales leadership) to build target account lists, prioritize outreach waves, and convert engagement into qualified pipeline and closed revenue
Design and run pre-event, day-of, and post-event motions that maximize registration-to-attendance conversion and sales follow-through
Manage vendor relationships, budgets, shipping, booth design and setup, and on-site logistics
Lead pre-event marketing campaigns, attendee engagement strategies, and brand promotion across digital and social channels
Track and report on program performance and pipeline impact, using data to refine account targeting, format mix, and regional strategy
Capture and produce content, photos, and insights from events to amplify Ivo's brand across channels
Build scalable, repeatable playbooks for field programs that can flex across segments and regions as Ivo's calendar grows