Digital Experience Specialist- EnlivenHealth

Omnicell•Fort Worth, TX

6d•$48,090 - $80,000•Remote

About The Position

EnlivenHealth is seeking a Digital Experience Specialist to work on a team managing a large, strategic segment of its clients. As part of the Customer Experience team, this role helps create and execute successful digital experiences for independent pharmacies and the GPOs/PSAOs they work with. The specialist aims to make customer-journey touchpoints effective and engaging, improve customer utilization and satisfaction, and build customer loyalty and growth. Working with the Digital Team, the specialist develops an understanding of independent pharmacy and GPO/PSAO customers, their target demographics, and the digital experiences customers and prospects seek. The specialist uses that understanding to develop and execute a personalized digital strategy that can be deployed at scale. The position is home-office-based and requires travel of up to 25% of the time.

Requirements

Bachelor of Arts or Bachelor of Science in communications, public relations, journalism, business, or marketing.
At least 1 year of experience working in customer engagement.
Track record of performance.
Relationship management skills and ability to communicate with relevant stakeholders, including customers, clients, and employees.
Performance analysis skills to interpret analytics and data.
Basic computer skills and proficiency in Microsoft Office, Google Docs, and spreadsheets.
Metrics-driven approach and experience implementing and tracking KPIs.

Nice To Haves

Prior experience in a marketing or customer management function.
Experience in independent pharmacy operations.

Responsibilities

Work with the Digital Experience Team to develop and execute the organization’s customer digital engagement transformation efforts.
Evaluate current utilization and the customer journey, identify critical interactions, and develop plans to improve them.
Assess customer feedback, data, and analytics to identify insights and improve the overall digital experience.
Create an ecommerce strategy and other digital sales strategies.
Work closely with the digital marketing team to align key messages, goals, and the overall experience.
Evaluate short- and long-term customer purchase trends and assess the impact of economic situations, such as COVID-19.
Analyze customer behavior on current products.
Manage and assess the customer life cycle and digital experience life cycle.
Monitor customer interactions for insights and data.
Manage customer relationships and work with customer success managers and sales.