Digital Experience Specialist- EnlivenHealth
About The Position
EnlivenHealth is seeking a Digital Experience Specialist to work on a team managing a large, strategic segment of its clients. As part of the Customer Experience team, the role helps create and execute effective, engaging digital experiences for independent pharmacies and the GPOs/PSAOs they work with. The position aims to improve customer utilization and satisfaction while building customer loyalty and growth. In coordination with the Digital Team, the specialist develops an understanding of customers, target demographics, and desired digital experiences, then develops and executes a personalized digital strategy that can be deployed at scale. The role works with digital, marketing, customer success, and sales teams to improve customer engagement and the customer journey.
Requirements
- Relationship management skills and the ability to communicate with relevant stakeholders, including customers, clients, and employees.
- Performance analysis skills, including the ability to interpret analytics and data.
- Basic computer skills and proficiency in Microsoft Office, Google Docs, and spreadsheets.
- A metrics-driven approach and experience implementing and tracking KPIs.
- BA or BS in communications, Public Relations, Journalism, Business, or Marketing.
- One year of experience working in customer engagement.
- Track record of performance.
Nice To Haves
- Prior experience in a marketing or customer management function.
- Experience in independent pharmacy operations.
Responsibilities
- Work with the Digital Experience Team to develop and execute the organization’s customer digital engagement transformation efforts.
- Evaluate current utilization and the customer journey, identify critical interactions, and develop plans for improvements.
- Assess customer feedback, data, and analytics to improve the overall digital experience.
- Create an ecommerce strategy and other digital sales strategies.
- Work closely with the digital marketing team to align key messages, goals, and the overall customer experience.
- Evaluate short- and long-term customer purchase trends and assess the impact of economic situations.
- Analyze customer behavior on current products.
- Manage and assess the customer life cycle and digital experience life cycle.
- Monitor customer interactions for insights and data.
- Manage customer relationships and work with customer success managers and sales.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
